Senior Manager, Customer Marketing

Mission: Leads the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio, aligning brand, campaign, and commercial objectives to drive engagement, retention, and growth.

Job Facts:

Responsible for defining and overseeing high-impact campaigns, events, and corporate and enterprise account engagement. By shaping brand messaging and value propositions using competitive intelligence and Voice of Customer insights, this individual ensures that all marketing efforts align with broader brand, campaign, and commercial objectives. This position involves a high degree of cross-functional partnership with sales, product marketing, and digital teams to develop cohesive content and campaign roadmaps. A key function of this role is to guide and coach peers in execution, prioritization, and performance optimization to drive customer engagement, retention, and growth.

6 month deliverables:

• Define and document Roche Molecular Lab value proposition, key messaging pillars, and positioning strategy across key customer segments

• Partner with Sales and Marketing leadership to identify and prioritize key enterprise accounts for ABX and tailored customer engagement

• Work with the Marketing Operations Manager to define and align KPIs across the marketing funnel, including awareness, engagement, lead quality, and conversion metrics

• Deliver a standardized toolkit to help Product Marketing and Sales field teams develop and execute campaigns that align with customer strategy

12 month deliverables:

• Lead integrated campaigns tied to critical products within the Molecular portfolio strategy, targeting high-value segments

• Build and launch an account-based marketing (ABX) program in partnership with Customer Marketing, Customer Engagement and Digital teams, with measurable impact on enterprise account engagement and pipeline growth

• Work with the Marketing Operations Manager to design and launch an internal dashboard with campaign, content, and engagement analytics to track performance, ROI, and inform marketing optimization

24-Month Deliverables:

• Build and evolve a maturity model for Enterprise Account Marketing, including personalized campaigns, content strategies, and integrated reporting

• Partner with the Marketing Operations Manager to implement and refine advanced attribution models showing influence on revenue and customer engagement

Ongoing Deliverables:

• Continuously refine and communicate the Molecular Lab value proposition and strategic messaging based on evolving market trends, competitive intelligence, and customer insights

• Provide ongoing coaching and guidance to the marketing team, fostering alignment on strategic priorities, campaign execution, and performance optimization

• Maintain a strategic roadmap for integrated marketing campaigns and Account-Based experience (ABX) initiatives, ensuring alignment with sales leadership and commercial Roche Job Description objectives

• Deliver regular performance reports and insight-driven recommendations to key stakeholders to inform adjustments and business decisions

Key responsibilities:

• Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement

• Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs

• Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights

• Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps

• Guide and coach peers in execution, prioritization, and campaign performance optimization

Who You Are:

• You hold a Bachelor’s degree in marketing, business, communications, or a related field

• You hold 5 years of experience in strategic marketing, product marketing, or customer engagement roles within diagnostics, life sciences, or healthcare sectors and/or business, sales or related business experience.

Preferred Qualifications:

• Advanced degree preferred

• Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight.

• Deep experience with campaign planning, ABX strategies, and cross-functional team leadership.

• Strong analytical mindset with experience building and managing performance measurement frameworks and using data to optimize strategy.

• Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP), ISO 9000, CLIA, FDA, GMP).

• Excellent communication and influence skills—able to build trust across marketing, sales, and executive stakeholders.

• Ability to manage multiple projects in a fast-paced, matrixed environment, with a focus on driving measurable results.

• Passion for customer-centric marketing and a deep understanding of how to translate insights into action.

Location:

• This position is based onsite in our Indianapolis campus

• Relocation benefits are not provided for this role

The expected salary range for this position based on the primary location of Indiana is $124,400 - $231,000.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.Benefits

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