About the Role:Babbel is hiring a
Senior Manager, CRM Revenue Expansion to join our team in our New York City office.
This role will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue-driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel's subscribers continue to feel valued, inspired, and motivated to learn.
To succeed in this role, you'll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You'll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV.
Responsibilities:- Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
- Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
- Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
- Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
- Make every message land, partner with creative, product, and international teams so it feels right everywhere, for everyone.
What You Bring:- At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
- A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration - including failure - as part of the path to step-change results
- A strong understanding of international markets and corresponding customer behaviors
- Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
- Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
- Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
- Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
- A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
- Proficiency with A/B and multivariate testing methodologies
- Exceptional written and verbal communication skills with attention to detail and a creative sensibility
Why Babbel:
- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
This position is located in NYC and requires a minimum of 3 days/week in office.Salary InformationIn New York City, the reasonable annualized full-time salary for this role is $110,000 - $126,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.
