Job Summary
This job enhances operational efficiency, assesses M&A prospects, and manages integrations. It involves negotiating partnerships and presenting business insights to executives, directing growth-focused projects, and creating economic models. It leads Strategic Planning analysts and managers, while conducting performance evaluations to bolster development and accountability.
Job Description
Why this role exists
Xfinity Creative is scaling origination within our in-house agency to deliver culturally relevant, strategically sound work aligned to brand and business priorities.
The Sr. Manager, Creative Strategy role sits in our Entertainment pod, with a focus on sports, entertainment, and partnership-led marketing. Youare responsible forturning partnership marketing needs,from our sports partnerships (teams, leagues, and talent) and NBCU collaborations,intoinspiring, insight-led creative strategy that makes our brand more salient and relevant to fan audiences.
This requires deep fluency in sports and fandom ecosystems: understanding how fans engage, what drives cultural relevance, and how partnerships can be activated in ways that feel authentic and ownable to the brand.We are looking for a strategist who combines strong fundamentals with curiosity fornew approaches,comfortable experimenting with emerging tools, AI-assisted thinking, and evolving marketing practices to develop fresher, more effective strategic springboards& work.
Set the creative strategyfor partnerships campaigns
- Translate sports, entertainment, and partnership opportunities intoinspiring creative springboardswith a clear problem,insightand brief line.
- Applya deep understandingof fandom, cultural behavior, and partnership ecosystems to briefs and development, to unlock opportunities to show up authentically.
- Produce beautifully crafted, persuasive decks that make strategy simple, compelling, and usable.
- Present with clarity and confidence to senior stakeholders(VP/SVP)
Lead early creative development (ideas, not scripts)
- Partner with creative teams in early development to shape& nurtureideas.
- Collaborate with Comms Strategy to ensure partnership ideas scale across touchpoints.
- Guidedecision-making throughby providing clearastrategicPOV+ framingfor the work.
Infuse intelligence and protect the brand
- Own the learning loop, useeffectiveness signals to refine work in-market and feed insights into future briefs so quality compounds.
- Ensureallbriefs are grounded in real human understanding and category context.
What good looks like
- Creative briefs provide clear, actionable direction and unlock strong campaign ideas.
- Campaignideasthatfeel culturally fluent, fresh, andanchored inImagine That.
- Campaigns that come to life in authentic ways forsports fandoms, in both traditional and non-traditional ways.
- Recognition in creative effectiveness awards.
Ideal background
- 7to10 years in creative or brand strategy within agency or in-house environments.
- Experience in sports, entertainment, or partnershipadvertising.
- Strong understanding of fandom and cultural activation.
- Strong writing, deck craft, and presentation skills.
- Collaborative and comfortable in fast-moving environments.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Accountability, Collaboration, Creative Problem-Solving, Decision Making, Strategic Planning
Compensation
Primary Location Pay Range: $161,972.61 - $242,958.91
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. Thats why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
7-10 Years
