Position Summary...The Sr. Creative Strategist leads the development of breakthrough, omnichannel creative strategies that drive measurable business impact for Walmart Connect advertisers. This role blends strategic rigor, storytelling, and creative leadership to translate data, insights, and business objectives into compelling narratives and high-impact marketing solutions.
Working in close partnership with Art Directors and cross-functional teams, this leader shapes end-to-end creative strategy-from concept through execution-while elevating the quality, consistency, and effectiveness of Lightbox's output.
This role is ideal for a strategic leader who can connect the dots between media, creative, and measurement, inspire teams, and influence stakeholders across the organization.
What you'll do...- Lead development of integrated creative strategies that align advertiser goals with Walmart Connect capabilities.
- Translate insights, data, and trends into clear, persuasive narratives and actionable creative frameworks.
- Partner cross-functionally (Sales, Product, Marketing, Merchants) to shape holistic, results-driven solutions.
- Guide and creative teams, setting a high bar for strategic thinking and storytelling.
- Develop scalable approaches, case studies, and frameworks that elevate overall creative output.
- Oversee multiple high-priority projects, ensuring strategic clarity and executional excellence.
- Define success metrics in partnership with Marketing Ops and quantify creative impact.
- Ensure alignment between advertiser solutions and Walmart's broader marketing ecosystem.
- Establish and optimize processes across teams to improve consistency, speed, and quality.
What you'll bring...- 8+ years in creative strategy, marketing, or related roles (agency, platform, retail media, or brand).
- Proven ability to lead strategic development for complex, multi-channel campaigns.
- Strong storytelling and business writing skills with executive-level presentation experience.
- Experience translating data and insights into creative direction and business recommendations.
- Demonstrated ability to lead teams and influence cross-functional stakeholders.
- Deep understanding of digital, social, and retail media landscape.
- Proficiency in Adobe CC (Photoshop, Illustrator, InDesign), ChatGPT and Figma. After Effects/Motion experience is a plus.
- Highly organized, with strong project management and prioritization skills.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279 | Los Angeles, California US-10988: The annual salary range for this position is $108,000.00 - $216,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies
Primary Location...221 River St, Hoboken, NJ 07030, United States of America
