Senior Manager, Consumer & Marketing Effectiveness AnalyticsAbout the Role
Lead advanced consumer and marketing performance analytics that quantify the drivers of demand, measure the incremental impact of commercial and marketing investments, and translate analytical insights into actionable recommendations that improve business performance
The role will lead capabilities across marketing effectiveness measurement, media analytics, marketing mix modeling, multi-touch attribution, incrementality testing, experimentation, consumer analytics and performance optimization. The Senior Manager will partner closely with Marketing, Commercial, Insights, Finance, Advanced Analytics and external partners to establish rigorous, scalable measurement capabilities and embed analytics into decision-making
Your 'day to day':
- Lead the development of an integrated consumer and marketing effectiveness measurement strategy
- Marketing Effectiveness: Lead MMM, MTA, incrementality and other marketing effectiveness methodologies
- Consumer Analytics: Integrate consumer behavioral, loyalty, panel, digital and retail data to understand drivers of consumer demand
- Experimentation & Causal Analytics: Design and oversee incrementality experiments and test-and-learn programs
- Translate complex analytical findings into clear business implications and recommendations
- Evaluate emerging approaches in AI/ML, predictive analytics, causal inference and automated insight generation
- External & Vendor Management: Lead relationships with analytics, measurement, media and data partners
Who we're looking for:
- Bachelor's degree in statistics, economics, mathematics, data science, marketing analytics, business analytics or related quantitative field
- 8+ years of experience in analytics, marketing effectiveness, consumer analytics, econometrics, data science or related fields
- Demonstrated experience with marketing effectiveness measurement, MMM, attribution, incrementality or experimentation
- Strong understanding of statistical modeling and causal inference
- Experience translating complex analytics into commercial recommendations
- Experience working cross-functionally with Marketing, Commercial, Finance, Insights or related organizations
- Strong SQL and proficiency in Python, R or equivalent analytical programming language
- Demonstrated ability to manage external analytical partners and vendors
- CPG, retail, media or consumer industry experience. (preferred)
- Experience with large-scale consumer, retail, media or transactional datasets.(preferred)
- Experience applying AI/ML to consumer or marketing analytics. (preferred)
- Legally authorized to work in the U.S.
Annual Base Salary Range: $176,000-$220,000
What we offer:
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong
Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 25 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, CT, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities. For more information, please visit www.uspmi.com.
