Senior Manager, Business Development Corporate Partnerships

Anschutz Entertainment Group (AEG)

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, Sports Management, or related field required.
  • 7+ years of experience in business development, sponsorship sales, or partnership development.
  • Proven success in developing revenue-generating opportunities through complex sales processes.
  • In-depth understanding of sponsorship and partnership marketing in sports and entertainment.
  • Strong financial acumen to create commercially viable partnership solutions.
  • Excellent communication, relationship management, and negotiation skills.
  • Ability to work collaboratively within a matrixed organization.,
  • Proficient in Microsoft Office and familiar with Salesforce or similar CRM.

Responsibilities

  • Identify and cultivate new corporate partnership opportunities that drive revenue generation.
  • Manage sales process from prospect identification to contract execution.
  • Build and maintain a pipeline to achieve revenue and business development goals.
  • Develop and nurture relationships with key decision-makers to uncover commercial opportunities.
  • Create customized partnership solutions leveraging PGA Tour assets across multiple platforms.
  • Prepare compelling proposals and presentations that highlight partnership value.
  • Coordinate with internal teams to create integrated solutions for Title Sponsorship opportunities.
  • Monitor industry trends and emerging opportunities to guide business development efforts.
  • Maintain accurate records in CRM for reporting and forecasting purposes.
  • Facilitate the smooth transition of new partnerships to activation teams.

Benefits

  • Comprehensive health insurance coverage.
  • 401(k) retirement plan with company match.
  • Paid time off including vacation and holidays.
  • Opportunities for professional development and training.
  • Flexible work hours and remote work options.
Full Job Description
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

This role is responsible for generating new partnership revenue through the identification, cultivation, development and execution of corporate partnership opportunities, including Official Marketing Partnerships (OMP), Title Sponsorships and other commercial partnerships.

This position manages prospective partner opportunities throughout the sales process, builds relationships with key decision-makers and develops customized solutions across the PGA Tour's sponsorship, media, digital, hospitality and event platforms.

Qualifications
  • Bachelor's degree in Business, Marketing, Communications, Sports Management or a related field required.
  • 7+ years of experience in business development, sponsorship sales, partnership development, media sales or a related commercial environment.
  • Demonstrated success developing and advancing revenue-generating opportunities through complex sales processes.
  • Strong understanding of sponsorship, partnership marketing and the broader sports and entertainment marketplace.
  • Strong business and financial acumen with the ability to develop commercially sound partnership solutions.
  • Excellent relationship management, communication, presentation and negotiation skills with the ability to engage senior-level stakeholders.
  • Ability to collaborate effectively and influence across a highly matrixed organization.
  • Proficiency in Microsoft Office applications and experience with Salesforce or similar CRM platforms.
  • Ability to travel and work evenings, weekends and holidays


Responsibilities
  • Identify, cultivate and develop new corporate partnership opportunities, including OMP, Title Sponsorship and other commercial partnerships that generate incremental revenue for the PGA Tour based on assigned portfolio.
  • Manage assigned opportunities throughout the sales process from prospect identification and discovery through proposal, negotiation and contract execution.
  • Build and maintain a pipeline of prospective partners and consistently work toward established revenue and business development goals.
  • Build relationships with prospective partners and key decision-makers to understand business objectives and identify relevant commercial opportunities.
  • Develop customized partnership solutions utilizing PGA Tour assets across sponsorship, media, events, digital, hospitality and other commercial platforms.
  • Develop proposals, presentations and business cases that effectively communicate partnership value and support the sales process.
  • Support and contribute to the development of Title Sponsorship and naming rights opportunities, coordinating with internal stakeholders to develop integrated commercial solutions.
  • Collaborate with Media, Events, Studios, Sponsor Relations, Corporate Strategy, Legal, Finance and other internal teams to develop and execute partnership opportunities.
  • Evaluate industry trends, emerging categories and marketplace opportunities to support prospecting and business development priorities.
  • Maintain accurate pipeline reporting, forecasting and opportunity information in partnership with Commercial Operations.
  • Support the successful transition of newly secured partnerships to Sponsor Relations and activation teams.
  • Contribute to broader sales strategies, business development initiatives and team priorities.
  • Perform other duties and special projects as assigned.

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