5-7+ years of progressive marketing experience managing multiple brands or accounts
Agency experience in an Account Supervisor/Director role preferred
Strong local/hyperlocal marketing expertise
Proven ability to coordinate cross-functional teams and stakeholders
Experience leading and developing marketing teams
Home services background is preferred, retail or consumer services experience also applicable
Responsibilities
Lead local and integrated marketing strategies for multiple brands
Manage agency-style account dynamics balancing various priorities
Oversee a team of marketers and collaborate with internal and external partners
Execute hyperlocal marketing across diverse channels
Partner with digital marketing teams on integrated campaigns
Manage budgets and performance reporting to measure marketing effectiveness
Benefits
Hybrid work model with in-office and remote flexibility
Regular travel to regional branches of the organization
Potential for relocation assistance for the right candidate
Collaborative work environment with a focus on growth and innovation
Full Job Description
THE TEAM YOU WILL BE JOINING
A growing, multi-brand home services organization with a distributed branch network and a strong focus on continued expansion.
A centralized marketing team supporting multiple brands through a combination of corporate resources, field marketers, and branch-level teams.
A highly active, fast-paced environment investing in hyperlocal marketing and strengthening how strategies are developed, coordinated, and executed across individual markets.
This role reports directly to the Chief Marketing Officer and leads a team of direct reports
WHERE IT IS LOCATED
Hybrid in Charlotte (4 days a week in office) with regular travel to regional branches (1-2 times a month)
Relocation may be considered for the right candidate.
WHAT YOU WILL DO
Lead local and integrated marketing strategy across multiple brands and a distributed branch network, developing tailored market-level plans aligned with growth goals.
Operate with an agency-style account management mindset, balancing the priorities of multiple brands, markets, branch leaders, and internal stakeholders.
Manage and develop a team of field marketers while coordinating internal teams, agency partners, and local resources to drive execution.
Oversee hyperlocal marketing across channels including email, SMS, media, events, sponsorships, community partnerships, lead-generation platforms, and grassroots activation.
Partner with digital marketing teams and agencies across paid search, Local Services Ads, SEO, reputation management, and integrated campaign performance.
Manage budgets and performance reporting, connecting marketing investment to leads, booked appointments, revenue, profitability, and ROI.
HOW YOU ARE QUALIFIED
5-7+ years of progressive marketing experience with success managing multiple brands, accounts, markets, or stakeholder groups simultaneously.
Agency experience is strongly preferred, particularly in an Account Supervisor, Account Director, or similar role managing multiple client brands or accounts.
Strong experience in local, field, or hyperlocal marketing and translating broader brand strategies into market-specific plans and activations.
Demonstrated ability to coordinate cross-functional teams, agency partners, local operators, and other stakeholders in a complex environment.
Experience leading and developing direct reports, with the ability to balance strategic planning and hands-on execution.
Home services experience is strongly preferred; multi-location, franchise, retail, or consumer services experience may also translate well.
