5-7+ years of progressive marketing experience managing multiple brands and stakeholder groups.
Strong agency background preferred, particularly in Account Supervisor or Account Director roles.
Expertise in local and hyperlocal marketing with a focus on translating broad strategies into actionable plans.
Proven ability to manage cross-functional teams and coordinate effectively in complex environments.
Experience in leading and developing teams while balancing strategic and hands-on roles.
Preferred background in home services or related fields such as multi-location or franchise operations.
Responsibilities
Lead integrated marketing strategy across various brands and branches, crafting market-level initiatives aligned with growth goals.
Adopt an agency-style account management approach, balancing priorities across brands and markets.
Manage and mentor a team of field marketers to ensure effective execution of marketing strategies.
Oversee hyperlocal marketing efforts across diverse channels, including email, SMS, and community engagement.
Collaborate with digital marketing teams and agencies on initiatives covering SEO, paid search, and campaign performance.
Monitor budgets and performance metrics, linking marketing efforts to leads, appointments, and overall revenue.
Benefits
Hybrid working model with four days in-office and occasional travel to regional branches.
Opportunities for relocation assistance for the right candidate.
Supportive, fast-paced environment focused on growth and strategic marketing initiatives.
Full Job Description
THE TEAM YOU WILL BE JOINING
A growing, multi-brand home services organization with a distributed branch network and a strong focus on continued expansion.
A centralized marketing team supporting multiple brands through a combination of corporate resources, field marketers, and branch-level teams.
A highly active, fast-paced environment investing in hyperlocal marketing and strengthening how strategies are developed, coordinated, and executed across individual markets.
This role reports directly to the Chief Marketing Officer and leads a team of direct reports
WHERE IT IS LOCATED
Hybrid in Charlotte (4 days a week in office) with regular travel to regional branches (1-2 times a month)
Relocation may be considered for the right candidate.
WHAT YOU WILL DO
Lead local and integrated marketing strategy across multiple brands and a distributed branch network, developing tailored market-level plans aligned with growth goals.
Operate with an agency-style account management mindset, balancing the priorities of multiple brands, markets, branch leaders, and internal stakeholders.
Manage and develop a team of field marketers while coordinating internal teams, agency partners, and local resources to drive execution.
Oversee hyperlocal marketing across channels including email, SMS, media, events, sponsorships, community partnerships, lead-generation platforms, and grassroots activation.
Partner with digital marketing teams and agencies across paid search, Local Services Ads, SEO, reputation management, and integrated campaign performance.
Manage budgets and performance reporting, connecting marketing investment to leads, booked appointments, revenue, profitability, and ROI.
HOW YOU ARE QUALIFIED
5-7+ years of progressive marketing experience with success managing multiple brands, accounts, markets, or stakeholder groups simultaneously.
Agency experience is strongly preferred, particularly in an Account Supervisor, Account Director, or similar role managing multiple client brands or accounts.
Strong experience in local, field, or hyperlocal marketing and translating broader brand strategies into market-specific plans and activations.
Demonstrated ability to coordinate cross-functional teams, agency partners, local operators, and other stakeholders in a complex environment.
Experience leading and developing direct reports, with the ability to balance strategic planning and hands-on execution.
Home services experience is strongly preferred; multi-location, franchise, retail, or consumer services experience may also translate well.
