Position Summary:The Senior Manager, B2B E-Commerce Programs will oversee the entire B2B business portfolio including internal/external EPP, SMB, Direct EPP, Marketplace and channel expansion for all divisions. The incumbent will be responsible P & L and owning commercial plans for the growth of B2B business through the eCommerce platform. The incumbent must be strategic and forward thinker to be able to set clear roadmap for B2B growth and closely working with various functional teams on developing and executing sales & marketing strategies such as product launch, product portfolio, promotions and digital marketing.
The incumbent must be strategic, logical, detail oriented and innovative in nature while being proactive and personable. The ideal candidate should also have experience with new business development in the B2B space, and proficient with GTM strategy, working with partners.
Role and ResponsibilitiesEssential Duties and Responsibilities:- Responsible for DtC B2B, Marketplace sales and partnerships (B2B2C etc) KPIs (Sales Target, growth, P & L, inventory, etc)
- Responsible to grow the existing B2B market and develop new markets & business opportunities
- EPP/SMB Business Planning & Strategy: Develop short to long term growth strategy and plans
- Develop commercial plans : analyze and manage P&L impact of promotions and apply to future planning for a profitable long-term growth
- Provide sales priorities to product digital marketing team and merchandising team; Develop strategies of each product group and develop unique and relevant eCommerce sales strategies for different group of products considering their different nature of business and industry
- Work with division's PM team and leaders to have overall strategy and objective aligned
- Initiate and support team projects for channel expansion and operation enhancements to pursue a long-term business growth
- Sales reporting on daily, weekly and monthly with sales insights/action plans
- Develop weekly/monthly sales forecast
- Ensure all forecasts are reported and reflected in the system on-time
- Collaborate with performance marketing, strategy & planning, operations, customer experience, finance, legal and division sales teams to build tactical product and promotion plans
- Building and develop EPP partners to communicate promotions and deploy marketing materials
- Manage business relationships with external partners (EPP/B2B partners) and create business case for channel expansion
- Ad-hoc and regular reports to the executives on key plans and results (Product launch, key promotions, major holidays, regular cadence, etc.)
- Monitor and analyze market trend, competitors to improve sales, traffic, conversion, SWOT, ROI, areas of improvement, etc. and report on a regular basis
- Track, summarize and report on online performance (sales, page views, conversion rates, etc.) on a regular basis to evaluate return on investments
Skills and QualificationsRequirementsEducation:- Bachelor's degree in Business/Marketing or related field
Knowledge:- Strong Presentation Skills with strong Excel & Power Point skills
- Knowledge of ERP such as SAP is desirable
- Strong interpersonal and communication skills (Verbal & Written)
- Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines
- The ability to develop and maintain excellent working relationships with multiple levels within and outside of the company
- The ability to work in a team environment to identify and achieve team project goals and results, including the completion of assignments within established periods
Experience:- Minimum 10 years business development and/or B2B sales/marketing experience required
- Experience in eCommerce platforms and content management stems
The salary range for this role is expected to be between $120,000 to $165,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience. This posting is for a current job vacancy.
The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks.
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