Otsuka Pharmaceuticals

Senior Manager AMR Integrated Marketing

Otsuka Pharmaceuticals$132K — $198K *
US-AnywhereRemote in Florida, US
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Proven experience in developing and executing field and partner marketing strategies in an enterprise SaaS environment.
  • Track record of successful marketing programs that enhance demand generation and partner engagement.
  • Strong leadership skills to inspire and guide a high-performing marketing team.
  • In-depth knowledge of cybersecurity products and the SaaS landscape.
  • Exceptional communication and relationship-building skills with senior stakeholders.
  • Experience in defining KPIs for marketing effectiveness and ROI.
  • Strong project management abilities.
  • Proficient with marketing technologies and business tools such as Salesforce and Marketo.

Responsibilities

  • Execute regional marketing strategies and campaigns across the Americas.
  • Collaborate with sales and other marketing teams to align initiatives with business goals.
  • Build partnerships with regional go-to-market and technology partners for co-marketing efforts.
  • Analyze program performance to refine marketing strategies using data insights.
  • Lead the company's presence at industry events to enhance brand awareness and customer relationships.
  • Create demand generation initiatives targeting both new and existing accounts.
  • Coordinate with Sales and BDR teams for campaigns that yield qualified leads.
  • Deliver personalized marketing campaigns to expedite sales cycles.
  • Develop account-based marketing programs with customized content for high-value accounts.
  • Oversee cross-functional marketing projects from execution to reporting.

Benefits

  • Opportunity to work in a dynamic and rapidly evolving market.
  • Engagement with a high-performing marketing team.
  • Ability to influence key marketing strategies and initiatives.
  • Exposure to a diverse range of industries across the Americas.
  • Professional development opportunities within a global organization.
Full Job Description
Overview

As Senior Manager, AMER Integrated Marketing, you will execute regional field and partner marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. You will partner closely with Sales and cross-functional Marketing teams to generate demand, deepen customer engagement, and support revenue growth. You will report to the Senior Director, AMER Integrated Marketing, who reports to the VP, Global Integrated Marketing.

What You'll Do
  • Execute regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
  • Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
  • Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs.
  • Measure and report on program performance, using data-driven insights to improve strategies and tactics.
  • Lead the company's presence at regional industry and partner events to build brand awareness, thought leadership, demand, and relationships with prospects and customers.
  • Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and support revenue growth.
  • Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities.
  • Deliver personalized campaigns that help accelerate the sales cycle and conversion of opportunities into customers.
  • Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts.
  • Lead cross-functional marketing programs and projects through execution, delivery, and reporting.

What You'll Bring
  • A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
  • Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization.
  • A record of delivering marketing programs that drive demand generation and partner engagement.
  • The leadership skills to motivate a high-performing marketing team and lead cross-functional programs.
  • Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
  • Strong communication and relationship-building skills with senior internal and external stakeholders.
  • Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment.
  • Strong program and project management skills.
  • Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau.
  • Ability to travel.

The base salary range for this position is $132,000−$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

#LI-ND1

About Otsuka Pharmaceuticals

Otsuka Pharmaceutical is a Japanese pharmaceutical company that develops and markets a range of products including prescription drugs, over-the-counter medications, and nutritional supplements. The company was founded in 1964 and is headquartered in Tokyo, Japan. Otsuka Pharmaceutical has a strong research and development program and has developed several innovative drugs for the treatment of various diseases. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact. Otsuka Pharmaceutical has a global presence and operates in several countries around the world.
Learn more about Otsuka Pharmaceuticals
Size
9,171 employees
Industry
Founded
1989
NASDAQ

Similar Jobs

More Jobs at Otsuka Pharmaceuticals

More Enterprise Technology Jobs

Find similar Senior Manager AMR Integrated Marketing jobs: