Texas Instruments

Senior Manager, Advertising Strategy & Intelligence, AI Technologies

Texas Instruments • $120K — $150K *
Dallas, TX 75217In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Data Analytics, Computer Science or related field.
  • 8+ years of experience in advertising, marketing technology, or digital marketing.
  • Strong analytical skills with proficiency in SQL and statistical analysis.
  • Experience with AI solutions in marketing or advertising including automation and intelligence applications.
  • Familiarity with centralized data warehouses and marketing technology platforms.
  • Proven ability to influence cross-functional teams without direct authority.
  • Experience with AI concepts applied to advertising and marketing.

Responsibilities

  • Define and execute an AI transformation vision for Brand Marketing and External Channels.
  • Develop AI-driven advertising strategies and workflows as a central point of expertise.
  • Build advanced advertising intelligence by integrating audience signals with performance data.
  • Lead modernization in advertising measurement including evolving attribution strategy.
  • Collaborate with partner organizations to align advertising use cases with data infrastructure.

Benefits

  • Drive innovation in advertising technology and strategy.
  • Build influential cross-functional relationships across various teams.
  • Shape modernization of advertising engine and AI-powered workflows.
Full Job Description
Job Description

About the role:

The Senior Manager of Advertising Strategy & Intelligence, AI Technologies reports to the head of Brand Marketing and External Channels and is responsible for defining, operationalizing and scaling AI across external marketing and advertising efforts, to drive business growth. This role is accountable for shaping strategy, influencing investment decision and integrating automation and intelligence into how the organization plans, executes and measures advertising and marketing efforts. This role will serve as the organization's AI authority for brand marketing and external channels, setting the vision, prioritizing where AI creates the most value, and ensuring successful implementation and adoption across teams.

What you will gain from this role:
  • Drive critical advertising technology and innovations and serve as the primary AI strategist for external marketing and advertising initiatives, positioning the company at the forefront of AI-driven evolution.
  • Build cross-functional relationships with real influence - working across Brand Marketing, agency partners, IT and Digital Selling teams to connect advertising strategy to data infrastructure and AI capabilities.
  • Shape how the company modernizes its advertising engine across external channels and broader AI-powered workflows and marketing experiences.

Primary responsibilities include:
  • Defining and executing a clear, AI transformation vision and roadmap for Brand Marketing & External Channelsby establishing strategic priorities for AI investment across external marketing channels, identifying emerging opportunities that align with business objectives, and building the framework to scale AI capabilities from pilot to enterprise-wide adoption.
  • Developing AI-driven advertising strategies and workflows by serving as the central point of expertise for AI applications within external marketing and advertising functions. Experiment with capabilities such as account-based personalization, intent-signal activation and designing AI-powered workflows that drive meaningful outcomes.
  • Building advanced full-funnel advertising intelligence by integrating audience signals, campaign performance data, and business outcomes into actionable steps - translating data into channel investment recommendations, creating iterative learning loops and developing processes and collaborating with partner teams so that performance data informs future strategy, channel optimization and programs.
  • Leading modern approaches to advertising measurement, evolving attribution strategy, designing measurement frameworks that capture external marketing value across all touchpoints.
  • Collaborating with partner organizations - translating advertising use cases into CDP configurations and data warehouse requirements, working closely with the teams who own the underlying data and platforms, and engaging in platform roadmap conversations as a representative of external marketing needs, and facilitating cross-functional working groups.


Qualifications

Minimum requirements:
  • Bachelor's degree in Marketing, Business, Data Analytics, Computer Science or a related field.
  • 8+ years in advertising, marketing technology, digital marketing or a closely related area where data and technology drive decision-making.

Preferred qualifications:
  • Analytical foundation including SQL and statistical analysis and proficiency with measurement tools such as GA4 and BI tools
  • Experience implementing AI solutions in marketing or advertising, such as workflow automation, AI-first planning, or advertising intelligence applications
  • In-depth understanding and experience with centralized data warehouses, advertising management, marketing technology and automation platforms (Campaign / Ad Managers, ABM, DSP, CDP, etc.)
  • Experience in a cross-functional or matrixed environment where you influenced outcomes without direct authority with data science, IT teams
  • Experience applying AI concepts in advertising or marketing, such as LLM applications, agentic workflows, campaign planning, creative/content intelligence, predictive modeling, or signal-based approaches
  • Advanced analytics experience with inference, machine learning or predictive modeling
  • Track record of building productive working relationships across different functions.
  • Experience driving organizational change and innovation in marketing


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

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Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Manufacturing & Automotive
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ
TXN
* Ladders Estimates

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