JetBlue Airways

Senior Manager Advertising & Marketing

JetBlue Airways • $141K — $211K *
Long Island City, NY 11101In-Person
Media
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in relevant field or equivalent experience
  • 6+ years in marketing or advertising for a national brand
  • Experience leading cross-functional projects
  • Strong understanding of branding and advertising processes
  • Skilled in managing both internal and external stakeholders
  • Proven leadership in developing senior marketing teams
  • Experience managing agency relationships and deliverables
  • Prior budget management experience

Responsibilities

  • Lead marketing strategy and brand campaigns across all markets
  • Ensure alignment of marketing execution with commercial objectives
  • Provide strategic oversight for network and product marketing teams
  • Cultivate relationships with media and social media teams
  • Manage relationships with creative agencies and stakeholders
  • Collaborate with leadership on creative and media strategies
  • Mentor and develop team members for career growth
  • Oversee advertising and content budget

Benefits

  • Comprehensive healthcare benefits
  • 401(k) plan with company match
  • Employee stock purchase plan
  • Short-term and long-term disability coverage
  • Free space-available travel on JetBlue
Full Job Description
Position Summary

The Senior Manager, Advertising and Product Marketing leads the strategy, development, execution and ongoing management of JetBlue brand advertising and marketing across all markets. This role directly supports and develops a team overseeing network marketing, product marketing, and co-brand credit card marketing and advertising.

Essential Responsibilities
  • Lead marketing strategy, brand campaigns and storytelling across all markets, championing bold, innovative ideas from brief through creative development and approvals
  • Serve as the strategic bridge between business priorities and marketing execution, bringing a creative and innovative lens to developing plans and briefs that align advertising output to JetBlue's commercial objectives across all markets
  • Provide strategic guidance and oversight to team owning network marketing, product marketing, co-op marketing, and co-brand marketing, ensuring all work ladders up to broader brand and business objectives
  • Develop close relationships with paid media and organic social media peers to ensure strategic alignment with creative, campaigns, and media needs
  • Oversee day-to-day relationships with creative agencies and key external stakeholders
  • Collaborate with marketing leadership and cross-functional commercial colleagues to advocate for strong, strategically-led creative and media choices to reinforce brand identity and positioning across all markets
  • Partner with cross-functional teams to assess and complete ad hoc projects for the organization
  • Communicate JetBlue's tactical and strategic marketing goals to agency partners and ensure all touchpoints ladder up to the larger business objectives
  • Lead, mentor, and develop a team fostering engagement, career growth, and goal achievement
  • Manage advertising and content budget
  • Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
  • Other duties as assigned


Minimum Experience and Qualifications
  • Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience.
  • Six (6) years of marketing/brand/advertising experience with a national brand, with a demonstrated focus on marketing strategy
  • Experience leading large-scale, omni-channel, cross-functional projects
  • Deep understanding of brands, advertising campaigns, advertising process and non-traditional marketing tactics
  • Adept at managing and balancing internal and external cross-functional stakeholders
  • Proven track record of managing, developing, and inspiring a team of senior-level individual contributors across distinct marketing disciplines
  • Experience selling-in campaigns and ideas to senior leaders
  • Experience managing agency deliverable and relationships
  • Prior budget management or P&L responsibility experience
  • Proficient with Microsoft Office suite and AI tools
  • Strong written and verbal communication skills
  • Strong interpersonal skills and the ability to work across a wide range of departments and teams
  • Ability to manage multiple projects simultaneously
  • Available for occasional overnight travel (10%)
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located


Preferred Experience and Qualifications
  • Eight (8) years of brand-side marketing experience
  • Experience in the travel industry


Crewmember Expectations:
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • Must fulfill safety accountabilities as prescribed by JetBlue's Safety Management System
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Responsible for ensuring crewmembers have requisite training, resources and support to achieve safety objectives
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment:
  • Computer and other office equipment


Work Environment:
  • Traditional office environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)


Compensation:
  • The base pay range for this position is between $141,000.00 and $211,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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