The Amazon Leo North America Consumer team is looking for a talented Senior Lifecycle Marketing Manager to own lifecycle marketing across the US, Canada, and Mexico subscriber base. This role is responsible for building proactive communications from day zero through the full subscriber journey, ensuring customers activate successfully, adopt key features, and receive timely engagement before they become at-risk. You will own the end-to-end lifecycle marketing strategy, designing and executing automated programs that drive activation, engagement, and early intervention across email, push, in-app, and outbound channels. You will work closely with Retention, Revenue Growth, Reactivation, Product Marketing, Brand Marketing, Customer Service, and Analytics to ensure lifecycle communications are coordinated across all customer touchpoints. A successful candidate will be both creative and analytical, with deep experience building automated lifecycle marketing programs for subscription businesses. We are looking for someone customer obsessed with a proven track record of improving activation rates, reducing early-tenure churn through proactive engagement, and driving measurable subscriber outcomes through communications strategy. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.
Key job responsibilities
- Design and execute the end-to-end subscriber lifecycle marketing strategy from onboarding through mature tenure, defining the communication cadence, channel mix, and messaging for each stage of the customer journey
- Define segmentation strategies in partnership with Analytics, leveraging customer behavioral data, tenure, plan type, and usage patterns to personalize communications
- Build and optimize the onboarding and activation program, ensuring new subscribers complete setup, achieve optimal antenna performance, and adopt key service features within the first 30 days
- Execute the lifecycle marketing channel strategy across email, push notification, in-app messaging, SMS, and call center, optimizing channel mix based on subscriber preferences and engagement data
- Design and execute A/B tests across messaging, timing, channel, and creative to continuously improve program performance and subscriber engagement metrics
- Partner with Subscriber Base Management to align lifecycle communications with retention, growth, and reactivation motions, including warm handoffs to save interventions, upsell/cross-sell messaging at natural lifecycle moments, and win-back sequences targeting churned subscribers through outbound channels.
- Track and report on lifecycle marketing KPIs (activation rate, feature adoption, engagement scores, early-tenure churn contribution) as part of weekly and monthly business reviews
- Partner with Product & Engineering teams to define lifecycle marketing technology requirements, influencing the product roadmap to reduce manual operational burden
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, BELLEVUE - 142,800.00 - 193,200.00 USD annually
