The Team: Upstart's Growth Marketing team drives scalable, data-driven customer acquisition across our lending products. We design, execute, and optimize media strategies that connect consumers to credit at the moments that matter most.
As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans. You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan. Your primary levers will be email, SMS, push, and VoApps (ringless voicemail).
How you'll make an impact- Drive growth from new and existing customers via the ideation,
launch, and optimization of omni-channel journeys - Responsibility for E2E execution of said journeys, including
business strategy definition, creative strategy, success metrics,
and read-out of results - Bridge the gap between a technical development teams,
product, and a strategic marketing team by creating detailed
requirements for projects, like audience criteria and if/then logic - Size and estimate potential project impact on CAC, revenue,
and other KPIs - Help build and execute against a hypothesis-driven testing
roadmap for owned journeys - Identify cross-functional opportunities to improve the customer
lifecycle, and provide strategic and operational leadership to
those projects - Uplevel the team's processes and documentation of journeys
- Maintain and improve reporting dashboards, in partnership
with Analytics - Partner with Creative team to build visually seamless, highly
engaging touchpoints - With the wider business, share plans, results, learnings, and best
practices - Serve as a CRM and lifecycle marketing subject matter expert
on the Growth team
What we are looking for:- 4+ years experience in lifecycle marketing
- A proven track record at driving measurable results toward KPIs
- Ability to pull and translate complex data results into actionable,
revenue-driving insights with minimal assistance - Advanced skill in spreadsheet tools and familiarity with BI tools
such as Looker or Mode - A strong understanding of statistical testing principles within
CRM - Demonstrated success in managing complex cross-functional
projects with business, technical, and creative stakeholders - A self-starter who sees challenges as opportunities and is a
creative problem-solver - Hands-on experience in Iterable is a must
- Excellent written and verbal communication skills
- Highly driven and results-oriented work ethic
- Experience with SMS and/or mobile push strongly preferred
- Bonus if you've worked with a CDP (we use HighTouch)
Position location Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
#LI-REMOTE
#LI-MidSenior
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location-with our "digital first" philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,000-$220,000 USD
What you'll loveAt Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here's what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
For roles based in Canada, please note that we are not currently able to hire in Quebec.
