The RoleThe Marketing Analytics and Revenue Operations Senior Lead is a strategic, hands-on analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand business growth through the lens of marketing channels. This role will evaluate how to accelerate that growth by analyzing performance across channels, audiences, and the full marketing funnel. In this role, you will compare performance across email, events, paid media, digital programs, and other B2B channels. You will also Identify where the marketing organization should invest, optimize, or shift spend and provide regular insights to channel owners to improve efficiency and ROI.
The Marketing Analytics and Revenue Operations Senior Lead may oversee a small team of 1-3 analysts and senior analysts and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision-making across the organization. This means automating reporting and surfacing actionable insights for marketing and sales stakeholders all while ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses. This will also require partnering with operations and engineering teams to improve data flows, data models, and quality.
In this role, you will be responsible for intimate knowledge with our marketing platforms, reviewing API's and data conformance, defining metadata strategies, and simplifying the output to communicate to the marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels (email, events, paid media, digital).
In this role, you should be able to shift between business problems, from developing segmentation frameworks that support ABM, optimizing our event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations to marketing leadership and senior stakeholders.
Key Competencies: - Strong analytical and quantitative problem-solving
- Ability to work autonomously and own medium-to large sized projects end-to-end
- Skilled at translating insights into business recommendations
- Collaboration and relationship-building across marketing and sales
- High attention to data quality and consistency
- Curiosity, initiative, and deep commitment to driving business growth
Required Skills:
- Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
- 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
- Proficiency in SQL and Power BI (required).
- Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc..).
- Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics
- Ability to manage and mentor analytical talent
- Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences.
The compensation range for the position in the U.S. is -
$100,080 to $190,080 based on a full-time schedule.
Your actual compensation may vary depending on your geography, job-related skills and experience. For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement.
There is a different applicable compensation range for the following work locations:
California (San Francisco Bay Area): $120,120 to $228,000
California (All Other): $110,040 to $209,040
Colorado: $100,080 to $190,080
Massachusetts: $100,080 to $209,040
New York City: $120,120 to $228,000
Washington: $110,040 to $209,040
Washington DC: $110,040 to $209,040
This position will be eligible for Kyndryl's discretionary annual bonus program, based on performance and subject to the terms of Kyndryl's applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off. Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program.
Applications will be accepted on a rolling basis.
