Wells Fargo

Senior Lead Business Growth Consultant - BAA Advocate Coach

Wells Fargo • $159K — $279K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of Business Growth Strategy experience or equivalent qualifications
  • 5+ years of experience coaching or consulting financial professionals or business leaders
  • 5+ years of experience facilitating presentations, workshops, or leadership development sessions

Responsibilities

  • Provide advanced coaching and business development support to Black/African American financial advisors and managers
  • Lead initiatives focused on advisor productivity and client retention
  • Design and facilitate workshops and development programs to enhance advisor performance
  • Partner with divisional leadership to advance and retain Black/African American talent
  • Collaborate with practice management teams to align coaching strategies with development programs
  • Build strategic relationships to create growth opportunities for advisors
  • Represent Wells Fargo Advisors at events focused on advisor and leadership development

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life and critical illness insurance
  • Parental leave
  • Tuition reimbursement
  • Adoption reimbursement
Full Job Description
About this role:

Wells Fargo Advisors is seeking a Senior Lead Business Growth Consultant to serve as a Black/African American (BAA) Advocate Coach. This role is responsible for driving advisor growth, professional development, leadership advancement, and business success by providing strategic coaching, consulting, and advocacy support to Financial Advisors, managers, and field leaders.

The BAA Advocate Coach plays a key role in supporting Wells Fargo Advisors' ongoing commitment to the development, engagement, advancement, and retention of Black/African American advisors and leaders. Through individualized coaching, leadership development, business growth consulting, and strategic partnership across Wealth & Investment Management, this role helps advisors build stronger practices, increase productivity, strengthen client relationships, and achieve long-term career success.

This position collaborates closely with divisional leadership, executive sponsors, practice management teams, recruiting partners, and leadership development programs to support advisor growth and cultivate a strong pipeline of future leaders.

In this role, you will:

  • Provide advanced coaching, consulting, and business development support to Black/African American Financial Advisors, managers, and field leaders.
  • Serve as a trusted advisor to Financial Advisors across all stages of their careers, from newer advisors to highly successful and established producers.
  • Lead business growth initiatives focused on advisor productivity, client acquisition, client retention, practice management, and long-term business development.
  • Design and deliver individualized coaching engagements, workshops, webinars, peer-sharing forums, and development programs that enhance advisor performance and leadership effectiveness.
  • Partner with divisional leadership and executive sponsors to support the engagement, advancement, development, and retention of Black/African American advisor talent.
  • Support leadership development initiatives that help identify and prepare diverse talent for future management and leadership opportunities.
  • Collaborate with Practice Management Directors and other business partners to align coaching strategies with broader advisor development programs.
  • Increase awareness and adoption of firm resources, planning solutions, advisory capabilities, and practice management tools.
  • Build strategic relationships that create growth opportunities, professional development experiences, and stronger advisor engagement.
  • Represent Wells Fargo Advisors at internal and external events, conferences, and development programs focused on advisor growth, leadership development, and industry engagement.
  • Influence advisor and leader behaviors through coaching, guidance, and consulting that support stronger business outcomes.
  • Provide thought leadership, insights, and recommendations to senior leaders regarding advisor development and business growth opportunities.


Required Qualifications:

  • 7+ years of Business Growth Strategy experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 5+ years of experience coaching, consulting, developing, or leading financial professionals, advisors, or business leaders.
  • 5+ years of experience facilitating presentations, workshops, training programs, or leadership development sessions.


Desired Qualifications:

  • Financial Advisor, Branch Manager, Market Leader, Practice Management, Recruiting, Advisor Development, Leadership Development, or Business Development experience.
  • Experience influencing and providing guidance to experienced professionals, including senior advisors, leaders, or executives.
  • Demonstrated ability to build credibility and consult with professionals at varying levels of experience, including highly successful and established advisors.
  • Strong relationship management, communication, presentation, facilitation, and influence skills.
  • Experience developing and executing strategic business development or advisor growth initiatives.
  • Experience coaching experienced advisors and helping drive growth in advisor practices.
  • Knowledge of advisor business development, practice management, wealth management solutions, and advisor career progression models.
  • Experience working with diverse talent development, leadership advancement, or advisor engagement initiatives.
  • Demonstrated executive presence with experience presenting recommendations, business outcomes, or strategic initiatives to senior leadership.
  • Proven ability to lead programs that drive advisor engagement, retention, development, and business growth.
  • FINRA Series 7, 65, or 66 licenses preferred.


Job Expectations:

  • Travel as needed to support advisor coaching, leadership development, recruiting, engagement, and business growth activities.
  • Lead both virtual and in-person coaching, consulting, training, and development programs.
  • Support advisors and leaders across multiple geographic regions.
  • Build strong partnerships with divisional leaders, executive sponsors, branch leadership, and business partners.
  • Open to working within a Wells Fargo footprint location, with preference given to locations that support strong partnership and engagement opportunities within the assigned territory.
  • Serve as an advocate for Black/African American advisor growth, engagement, development, leadership advancement, and business success across the organization.


Locations:

  • St. Louis, MO
  • Chicago, IL
  • Minneapolis, MN
  • Qualified candidates located within other approved Wells Fargo locations in the Central or Western Division footprint will be considered.


Will work with assigned recruiter to add more details to the job description.

Pay Range

Salary is just one component of Wells Fargo's total rewards package. Depending on the role, a Wells Fargo's employee may be eligible for additional forms of compensation, such as sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.$159,000.00 - $279,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement


Posting End Date:

2 Oct 2026
*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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