Senior Inbound Strategist

Geear

$73K — $93K *
US-AnywhereRemote in Richmond, VA
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience in SEO, GEO, and content/email marketing strategies
  • Proficient in Google Analytics and Google Search Console
  • Familiarity with SEO tools like Semrush and Ahrefs
  • Strong writing and editing skills for diverse audiences
  • Ability to analyze data to inform strategic recommendations
  • Self-starter with high accountability and attention to detail
  • Excellent communication skills and high emotional intelligence

Responsibilities

  • Develop and execute inbound marketing strategies using the Strategic Playbook
  • Manage content strategy, technical SEO, and HubSpot workflows
  • Collaborate with team members to analyze clients' marketing campaigns
  • Ideate and enhance products/processes using automation and AI
  • Participate in client calls to provide subject-matter expertise
  • Monitor account performance and recommend strategy adjustments
  • Identify and test opportunities for improved outcomes

Benefits

  • 4-Day Workweek promoting wellness and balance
  • Fully remote work with coworking membership support
  • Comprehensive health, dental, vision, and life insurance
  • 401(k) savings plan with employer matching
  • Student loan assistance contributing to loan principal
  • $2000 home office and computer allowance
  • $500 annual education stipend
  • Unlimited paid time off
  • Clear path for career growth and increased responsibilities
Full Job Description
What You'll Do

You thrive on cultivating meaningful relationships and delivering results that make clients say "wow." Your day-to-day work will include:
  • Develop and execute inbound marketing strategies using our Strategic Playbook.
  • Manage day-to-day account work such as content strategy, technical SEO, CRO recommendations, HubSpot workflows, and GBP optimization.
  • Working closely with other Geear team members to develop, execute, and analyze clients' SEO, GEO, content, and HubSpot marketing campaigns.
  • Ideate and contribute to quarterly projects intentionally chosen and designed to enhance our products and processes, using automation and AI to improve efficiency and increase value
  • Participate in client calls as needed to provide subject-matter expertise and ensure expectations are clear.
  • Share learnings, industry updates, and best practices with team members to elevate collective expertise.
  • Monitor account performance regularly, report on progress, and recommend adjustments when results are not improving.
  • Identify opportunities to test and iterate strategies for better outcomes.
  • Bring new, innovative ideas to our team and clients.
  • Contribute to making our 4-Day Workweek sustainable and successful for everyone.


Who You Are
  • Someone who works well independently but thrives in a collaborative, remote team environment
  • Someone who is constantly learning and staying up to date with industry trends
  • Someone who has direct, demonstrable experience improving performance with SEO and content marketing
  • Someone who is deeply exploring and testing what works and doesn't work in GEO
  • Someone with experience using data to uncover insights and shape strategy
  • Someone who has high empathy and can deeply understand customer needs and experiences
  • Someone who gets excited watching their efforts translate into traffic, leads, and happy clients
  • Someone who is curious about leveraging AI to do higher quality, more efficient work
  • Someone who enjoys solving problems creatively and finding more efficient ways to work
  • Someone who is well-organized and can manage their time effectively
  • Someone who is driven and is looking to grow in their career


Bonus Points
  • If you have solid HubSpot experience building workflows and automations
  • If you have prior agency experience
  • If you have prior experience in the financial services/banking and/or manufacturing industries


Who You'll Work With
  • A digitally obsessed, purpose-driven team where you'll learn from experienced professionals across SEO, GEO, content, and HubSpot disciplines
  • A positive, healthy company culture steeped in our core values of Growth, Empathy, Essentialism, Accountability, and Right - we call it GEEAR
  • A growing agency recognized as one of the Best Places to Work in Virginia for five consecutive years
  • A Google Premium Partner, Microsoft Ads Partner, and HubSpot Diamond Partner.


Setting You Up For Success

As an employee-first organization, we want to make sure our team members are set up for success. When you win, everyone wins. Therefore, we are proud to offer the following benefits:
  • 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day workweek.
  • Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership.
  • Group health, dental, vision, and life insurance plans at a very low cost.
  • 401k savings plan with employer match helps you save some for later.
  • Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you).
  • $2000 home office and computer allowance to equip you with the resources you need to perform your best (and be comfortable while doing it!).
  • $500 annual education stipend.
  • Unlimited paid time off.
  • A clear track for career growth, increased responsibilities, and increased compensation.


Qualifications
  • 5+ years of hands-on experience creating and implementing SEO, GEO, and content/email marketing strategies
  • Experience with Google Analytics, Google Search Console or other web analytics platforms
  • Familiarity with SEO tools like Screaming Frog, Semrush, Ahrefs, SpyFu, Moz, or Searchmetrics
  • Strong writing and editing skills for all stages of the buyer's journey
  • Ability to analyze data to inform recommendations and decisions
  • Self-starter and high degree of accountability to complete work and do what's right for the team and clients
  • Detail-oriented, proactive, and creative self-starter
  • Excellent written and verbal communication skills
  • High emotional intelligence (EQ) and collaborative energy
  • Experience with email marketing, HubSpot, and content performance analysis strongly preferred
  • Conducting audits (workflows, lead scoring, content, automation)


Preferred skills:
  • Schema implementation experience
  • HTML, CSS, or JavaScript fluency
  • Experience with review acquisition or link-building campaigns
  • Familiarity with Local SEO and Google Business Profiles
  • Experience with B2B, financial services, or industrial clients
  • Managing email marketing campaigns and contact lists

Candidates must be based in the United States.

Compensation
  • Base salary: $73,000 - $93,000/yr.
  • Additional company bonus opportunities: $9,380 - $10,580/yr.
  • Total earning potential: $82,380 - $103,580/yr.


Department Inbound Locations Remote Remote status Fully Remote Employment type Full-time

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