The RoleWe are looking for a
Senior GTM & Performance Analyst, reporting to the VP of Revenue Operations, to turn go-to-market data into actionable insights, stronger execution, and more predictable growth.
This role will work across Sales, Marketing, Customer Success, Operations, and Finance to analyze performance, identify trends and opportunities, improve forecasting, and proactively recommend where the business should focus, invest, and optimize for greater impact.
The ideal candidate goes beyond reporting what happened. They use predictive analytics, modeling, and leading indicators to anticipate what is likely to happen next and help leaders make more informed, forward-looking decisions.
What You'll Do- Own GTM performance analysis across the customer lifecycle, including pipeline, conversion, win rates, sales cycle, sales activity, rep productivity, retention, and expansion across segments, channels, products, and teams.
- Build and maintain executive dashboards, scorecards, KPIs, and trusted reporting in Looker, CRM platforms, and other BI systems, establishing consistent metric definitions and sources of truth.
- Use SQL, Python, and BI tools to analyze large datasets, develop scalable analytical models, and identify the drivers behind business performance.
- Develop predictive analytics, leading indicators, and scenario models to anticipate performance, identify risks and opportunities, and recommend where to invest, improve, scale, and optimize.
- Establish measurement frameworks for GTM initiatives, experiments, and process changes to quantify impact and determine what should be scaled or adjusted.
- Partner with Revenue leaders to evaluate new verticals, customer segments, and markets through market sizing, competitive research, customer fit, and growth potential.
- Own sales commission administration and analysis, including calculations, attainment reporting, plan performance, payout accuracy, and evaluation of incentive effectiveness.
- Identify opportunities to apply AI, automation, and agentic workflows across GTM analytics and reporting, partnering with Engineering to build scalable capabilities and improve adoption of AI-assisted analysis and insight generation.
What You Bring- 5+ years of experience in GTM Analytics, Revenue Operations, Sales Operations, Business Operations, FP&A, or a related analytical role.
- Advanced proficiency in SQL, Python, and BI tools such as Looker, with experience working in CRM systems such as HubSpot or Salesforce.
- Strong understanding of GTM performance, funnel dynamics, forecasting, and revenue drivers.
- Experience building predictive analytics, forecasting models, leading indicators, and scenario analyses that support forward-looking business decisions.
- Experience managing or supporting sales commissions and incentive compensation, with a strong focus on accuracy and plan effectiveness.
- Ability to work with complex datasets and translate analysis into clear, actionable recommendations for senior leaders.
- A proactive, ownership-oriented mindset with the ability to identify opportunities, challenge assumptions, and independently drive analysis from question to recommendation.
Why OnPay?- Momentum that matters: We're backed by over $100MM in new funding and scaling rapidly.
- Market-leading product: OnPay consistently ranks among the highest-rated payroll solutions, earning top marks for usability, customer satisfaction, and support.
- Remote flexibility: Work from anywhere in the U.S., or join our collaborative HQ team in Atlanta's Ponce City Market if you reside in the Atlanta metro area.
- Competitive compensation: Base salary + bonus + stock options = real upside for high performers.
- Comprehensive benefits: 4 weeks PTO + paid holidays, Medical/Dental/Vision, Short- & Long-Term Disability, Life Insurance, Fertility Benefits, Parental Leave, and a 401(k) with company match.
- Growth culture: Join a team with deep employee benefits experience, payroll expertise, market momentum, and a genuine commitment to helping employees grow their careers.
- Client-first ethos: OnPay is built on a culture of transparency and service - from our transparent pricing to our commitment to making small business simpler.
Location & Compensation- Remote (U.S.) | Atlanta HQ Optional
- Compensation includes a base salary of $110,000-140,000. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
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