OverviewWe are looking for a Senior GTM Manager to lead strategy and go-to-market execution across three important growth areas: Student audience, Offers, and subscriber lifecycle change management.
You will own the global consumer strategy for higher-education students, developing differentiated value propositions, offers, and customer journeys that introduce students to Microsoft 365 individual plans and build sustainable paid relationships. You will also lead Microsoft 365 strategy for Windows-based offers, working across device setup, Windows experiences, Office applications, Retail, and OEM-supported opportunities.
In addition, you will serve as a product marketing leader for material changes affecting Microsoft 365 Consumer subscribers. You will partner with Legal, Privacy, Engineering, Commerce, Support, and lifecycle marketing to assess subscriber impact and translate approved requirements into clear customer experiences, communications, and launch plans.
This is a senior individual-contributor role requiring strategic thinking, analytical rigor, customer obsession, and the ability to lead complex programs across organizations without direct authority.
ResponsibilitiesStudent strategy and growth
- Own the global Microsoft 365 Consumer strategy for higher-education students, including audience definition, competitive positioning, value proposition, offer roadmap, and business performance.
- Develop differentiated student propositions that bring together productivity, AI, storage, security, skilling, and relevant partner benefits.
- Build an evergreen acquisition and monetization roadmap around academic lifecycle moments, including back-to-school, semester starts, graduation, and the transition from institution-provided access to an individual subscription.
- Define end-to-end customer journeys spanning student identification, eligibility verification, checkout, activation, upgrade, renewal, and transitions between education and consumer subscriptions.
- Develop learning agendas across pricing, trials, offer structure, channels, messaging, customer friction, abuse prevention, and conversion to paid.
- Establish business-review and planning rhythms across Microsoft 365, Education, Windows, Copilot, LinkedIn, GitHub, and other relevant teams.
Windows offers
- Own the Microsoft 365 business and customer proposition for Windows-led offers, including device-attached trials, student bundles, in-product offers, and Retail or OEM-supported promotions.
- Translate Windows and device-partner opportunities into executable plans covering the target audience, offer construct, eligibility, redemption, customer journey, marketing support, and measurement.
- Identify durable acquisition opportunities across Windows setup, inbox experiences, Office applications, web, Retail, and direct channels.
- Develop test-and-learn plans that measure acquisition, paid conversion, subscriber value, and ecosystem engagement - not only promotional uptake.
- Define how successful offers transition into sustainable paid relationships, including renewal expectations, upgrade paths, post-offer communications, and the customer experience when a promotional period ends.
- Partner with product, engineering, analytics, finance, sales, and channel teams to prioritize opportunities and drive execution.
Subscriber compliance and change management
- Serve as the product marketing owner for the subscriber experience when Microsoft 365 introduces a material product, pricing, entitlement, migration, plan, or feature change.
- Assess which subscribers are affected, what changes for them, what value remains available, and whether customers must take action.
- Identify affected cohorts and data requirements across plan, purchase channel, market, entitlement, and migration status.
- Develop the end-to-end customer communication and experience plan across email, in-product messaging, support content, FAQs, and other relevant touchpoints.
- Build and drive launch workbacks covering accountable owners, dependencies, reviews, localization, support readiness, data validation, and channel timing.
- Partner with Legal and Privacy to obtain guidance and required approvals, then translate those requirements into clear subscriber journeys and coordinated execution.
- Apply a customer-first framework to required communications, prioritizing clarity, continuity, recourse, and support when subscriber value or entitlements change.
- Maintain reusable precedents, templates, decision frameworks, and readiness checklists that help teams identify subscriber and execution risks earlier.
- Provide executive updates on readiness, customer impact, unresolved risks, and decisions required for launch.
This role does not provide legal advice, independently interpret regulatory requirements, or own Microsoft compliance policy.
QualificationsRequired/Minimum Qualifications: - Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
Additional or Preferred Qualifications:- Bachelor's Degree in Marketing, Computer Science, Business, or a related field AND 8+ years of experience in product marketing, growth marketing, business planning, or related work; OR Master's Degree in Marketing, Computer Science, Business, or a related field AND 6+ years of relevant experience; OR equivalent experience.
- Experience with consumer subscriptions, lifecycle marketing, offers, pricing, acquisition, or recurring-revenue models.
- Experience marketing to students, emerging adults, or other audience segments with distinct eligibility and lifecycle needs.
- Familiarity with Windows, device, OEM, Retail, or in-product acquisition experiences.
- Experience supporting subscriber communications, product-change readiness, disclosures, migrations, or other compliance-related launch requirements.
- Quantitative skills and experience using funnel, cohort, conversion, renewal, and revenue analysis.
- Demonstrated ability to influence across organizations and lead programs without direct ownership of resources.
- Executive communication and decision-framing skills.
- Ability to balance customer experience, business impact, technical feasibility, and compliance requirements.
- Experience developing go-to-market strategies, customer value propositions, offers, or growth programs.
- Experience leading complex cross-functional initiatives involving product, engineering, sales, finance, or partner organizations.
- Experience using customer and business insights to develop strategy and prioritize investments.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
