DescriptionThe Role:We're looking for a
Senior Growth Marketing Manager to join our growing Revenue Marketing team! In this role, you will play a key part in owning how we reach, attract, and convert our highest-value customers across paid and web. You will be responsible for paid acquisition strategy, website conversion, campaign automation, and managing two direct reports.
Location:Recently the world has changed so we are changing with it. We're embracing new ways of working and are constantly adapting our practices to ensure that wherever you are working from, you feel a part of the team and have everything you need to work comfortably. We are a remote-first company, Pushies can choose to work remotely or from our Downtown Vancouver office.
We are considering eligible candidates for this role from any location across Canada.
What You'll OwnPaid Acquisition- Own paid strategy and performance for our two brands
- Set audience strategy, targeting architecture, and budget allocation, with a Paid Ads Manager executing within the framework you build
- Drive efficiency improvements through sharper ICP-based audience segmentation, exclusion logic, and continuous optimization
- Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn
- Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning and ICP-validated messaging
Web & Conversion- Own the web and conversion function through your direct report: Web & Conversion Manager
- Set the strategic direction for CRO across our website: your manager executes within that framework
- Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution
- Own chatbot conversion rate and leads routed to pipeline
Campaign Automation- Build and manage AI-enabled marketing workflows and campaign automation that make the team faster and more scalable, including AI agents where applicable
- Own self-serve and demo growth programs
- Work with Marketing Ops to make sure your channels are set up correctly for tracking; you use the data to optimize, they build the infrastructure underneath it
- Analyze and optimize performance across your channels and bring performance insights back to the team on a regular cadence
Sales Alignment- Work closely with Product Marketing to apply ICP-validated audience segments that sharpen paid targeting and improve lead quality
- Give our SDR team the intent signals and campaign context they need to follow up faster and more relevantly
- Run a regular feedback loop with Sales on what messaging is resonating in conversations and use those insights to improve targeting and creative
What Success Looks LikeIn your first 12 months, you'll have:
- Grown acquisition pipeline quarter over quarter with improving cost per opportunity
- Continued improving website conversion rate across campaign landing pages and demo flows, building on current performance through structured experimentation and a tight ad-to-page narrative
- Built an experimentation engine across paid and web that ships tests regularly, documents learnings, and compounds improvements over time
- Built campaign automation workflows that are saving the team real time and improving lead routing speed
- Set a clear operating framework for both direct reports so they're executing with direction, not waiting for it
- Optimized AI chatbot flows for both brands so site visitors are converting and routing to pipeline efficiently
Salary: $110,000 - $120,000 CAD annually
Requirements- 5+ years in growth marketing, demand generation, or paid acquisition at a B2B SaaS company; you've owned channel performance and pipeline numbers, not just run campaigns
- You've managed paid programs with real budget responsibility. You know what good targeting looks like and you've built it from scratch or fixed it when it wasn't working
- Experience managing or influencing web conversion strategy; you understand how paid and landing page performance connect
- You're comfortable as a player-coach: managing two direct reports while staying hands-on yourself
- You think in systems: automation, workflows, experimentation. and you build things that get better over time
- You use data to make decisions and communicate them clearly to sales and cross-functional partners
- You actively use AI tools to work faster and smarter, this isn't a nice-to-have for us, it's how we operate
