Accor

Senior Group Sales Manager

Accor • $80K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of Group Sales experience in a luxury hotel or upscale setting.
  • Proven history in Group Sales or a similar Director role in hospitality or events.
  • Strong organizational, negotiation, and communication skills.
  • Exceptional customer service and interpersonal abilities.
  • Ability to multi-task and thrive under pressure to meet sales targets.
  • Creative thinker with a detail-oriented mindset.

Responsibilities

  • Cultivate and maintain strong client relationships and identify new business opportunities.
  • Conduct client meetings to understand event requirements and offer tailored solutions.
  • Oversee the group event planning process from concept to execution.
  • Collaborate with teams to ensure seamless event communication and implementation.
  • Develop and implement strategies to drive group bookings and revenue growth.
  • Set and achieve monthly, quarterly, and annual sales targets.
  • Analyze sales data to identify trends and improvement opportunities.

Benefits

  • Employee benefit card with discounted rates at Accor hotels worldwide.
  • Access to learning programs and competitive voluntary benefits at minimal cost.
  • Opportunities for talent development and growth within the property and across the globe.
  • Engagement in Corporate Social Responsibility activities like Planet 21.
Full Job Description
Job Description

We are seeking a highly motivated and results-driven Senior Group Sales Managerto join our dynamic Hotel team.
This role will play a pivotal role in maximizing the hotel's revenue and profitability by sourcing and booking group and catering business and assisting in successfully directing the group clients' events. Your primary focus will be on cultivating strong relationships with clients, understanding their needs, and delivering exceptional Group event experiences.

Through your passion and motivation, you will sell memorable experiences to guests who stay in our Hotel property. You are professional, organized and knowledgeable about the Hotel and its surroundings, and you build strong relationships and create lasting bonds with our guests.

What's in it for you:
  • Employee benefit card offering discounted rates in Accor worldwide
  • Learning programs and competitive voluntary benefits at minimal cost to you
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:
  • Client Relationship Management:
    - Cultivate and maintain strong relationships with existing clients.
    - Identify and target new business opportunities through networking and market research.
    - Conduct client meetings to understand group event requirements and offer tailored solutions.
    - Staying informed about current marketing programs, area market trends, and competitor rates.
    - Maintain and expand existing user accounts through effective servicing, up-selling, and appropriate communication and follow-up
  • Planning and Coordination:
    - Oversee the Group event planning process, including conceptualization, logistics, and execution.
    - Collaborate with cross-functional teams (e.g., marketing, operations) to ensure seamless event communication and execution of programs.
    - Ensure that events are executed within budget and meet or exceed revenue targets.
  • Sales Strategy and Target Achievement:
    - Develop and implement sales strategies to drive group bookings and revenue growth.
    - Set and achieve monthly, quarterly, and annual sales targets.
    - Analyze sales data to identify trends and opportunities for improvement.
    - Develop group business through proactive solicitation including phone calls, outside calls, blitzes, hotel inspections, trade shows, and creative account penetration strategies.


Qualifications

Your experience and skills include:
  • 3-5 years of previous successful Group Sales experience with a 4-diamond/luxury hotel or high-end facility.
  • Proven track record in Group Sales or a similar Director role, preferably in the hospitality or events industry.
  • Strong organizational skills, including negotiation and communication skills.
  • Exceptional customer service and interpersonal skills.
  • Ability to multi-task and work under pressure while meeting sales targets.
  • Creative and strategic thinking with a keen eye for detail.


Additional Information

Your team and working environment:
  • Be part of an influential team to guide the transformation of luxury, French hospitality.
  • We recognize and celebrate team and individual successes.
  • We are a brand influenced by French indulgence offering a genuine experience of art de vivre for both employees and guests.

About Accor

Accor is a multinational hospitality company that operates in 110 countries. It was founded in 1967 and has its headquarters in Issy-les-Moulineaux, France. The company operates over 4,800 hotels, resorts, and residences under brands such as Sofitel, Novotel, Mercure, and Ibis. Accor also offers a range of services to businesses and individuals, including meeting and event planning, loyalty programs, and digital solutions. In 2020, the company launched its ALLSAFE program, which includes enhanced hygiene and safety measures in response to the COVID-19 pandemic.
Learn more about Accor
Size
214,000 employees
Industry

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