ResMed

Senior Global Product Marketing Manager, Digital

ResMed$144K — $180K *
US-Anywhere
+ 2 other locationsRemote
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred; relevant experience may substitute for a degree
  • 7-10 years of product marketing, product management, or commercial experience
  • Experience in scaling healthcare or digital health businesses
  • Strong understanding of healthcare services, diagnostics, and interoperability
  • Proven ability to navigate ambiguous and fast-moving environments
  • Exceptional collaboration skills with senior stakeholders
  • Recognized as a strategic partner and GTM leader

Responsibilities

  • Serve as the primary Product Marketing owner for Somnoware
  • Lead end-to-end GTM strategy and execution for Somnoware
  • Act as a diagnostics market expert, synthesizing various insights
  • Partner closely with cross-functional teams for aligned execution
  • Develop clear, compelling narratives articulating diagnostic value
  • Define and track success metrics for Somnoware launches
  • Lead retrospectives and continuous improvement efforts

Benefits

  • Opportunity to work with innovative digital diagnostic solutions
  • Collaborative cross-functional environment
  • Focus on impacting healthcare and improving patient outcomes
  • Access to professional development and career growth
  • Engagement in strategic decision-making processes
Full Job Description

The Senior Global Product Marketing Manager 6 Digital will lead and support the global go-to-market strategy for Resmed 2s provider-focused digital diagnostic solutions.

This role anchors the global go-to-market, pricing, positioning, and deployment efforts for provider diagnostic digital solutions, ensuring that they land successfully in market, scale adoption, and integrate seamlessly into the broader Resmed ecosystem of hardware, provider platforms, and consumer experiences.

As a Global Sr. PMM, this person will bring deep customer insight, commercial fluency, and cross-functional leadership to influence product direction and drive business impact across geographies. They collaborate closely with hardware PMMs, digital PMMs, regional marketing teams, and Product Management to ensure every launch and iteration delivers value for providers, partners, and patients.

1. Product & Portfolio Ownership (Somnoware)

  • Serve as the primary Product Marketing owner for Somnoware, accountable for positioning, segmentation, value prop, and lifecycle optimization.
  • Deeply understand Somnoware diagnostic workflows, referral dynamics, customer needs, and market drivers.
  • Translate customer and market insights into clear upstream feedback for Product Management and leadership.
  • Act as a diagnostics subject0matter expert across Product Marketing, supporting integration into portfolio0level narratives where appropriate.
  • Guide change0management considerations for workflow0altering Somnoware releases.

2. Go0to0Market Leadership & Execution

  • Lead end0to0end GTM strategy and execution for Somnoware launches, expansions, and major feature releases.
  • Apply global GTM frameworks while tailoring execution to the unique realities of diagnostics and referral0based services.
  • Ensure launch readiness across sales enablement, messaging, training, and adoption planning.
  • Serve as PMM lead for high0priority diagnostics initiatives that span Product, Revenue, and Marketing functions.

3. Strategic Market Insight & Influence

  • Act as a diagnostics market expert; synthesizing provider, referrer, competitive, and regulatory insights.
  • Identify emerging trends in diagnostics and referral pathways, advising leadership on implications.
  • Shape Somnoware strategy by grounding roadmap and GTM decisions in real market behavior, not assumptions.

4. Cross0Functional Leadership

  • Partner closely with Product, Sales, Sales Enablement, Marketing, Legal/Compliance, and Revenue teams to drive aligned execution.
  • Lead cross0functional GTM workstreams when needed, creating clarity across dependencies and ownership.
  • Represent Product Marketing in diagnostics0related forums and planning cycles.

5. Storytelling & Enablement Excellence

  • Partner with Marketing to develop clear, compelling Somnoware narratives that articulate diagnostic value within the broader care pathway.
  • Create high0quality enablement assets that scale across sales and commercial teams.
  • Guide how Somnoware is positioned relative to adjacent Resmed solutions without diluting its core value.

6. Performance Optimization

  • Define and track success metrics for Somnoware launches and in0market performance.
  • Lead retrospectives and continuous improvement efforts to strengthen future execution.
  • Share learnings and best practices to elevate diagnostics GTM capability across PMM.

Ideal Candidate Profile

  • Bachelor 2s degree preferred; relevant professional experience may be considered in lieu of a degree.
  • 7 310+ years of experience in product marketing, product management, or commercial roles.
  • Experience supporting and scaling healthcare / digital health businesses.
  • Strong understanding of healthcare services, diagnostics, interoperability, digital health, or workflow 2driven solutions.
  • Proven ability to operate effectively in ambiguity and build clarity in fast 2moving environments.
  • Exceptional collaborator with influence across senior, cross 2functional stakeholders.
  • Recognized as a strategic partner and GTM leader, not just an execution owner.

About ResMed

ResMed is a global leader in the development, manufacturing, and marketing of medical devices and software solutions for the treatment of sleep apnea, chronic obstructive pulmonary disease (COPD), and other respiratory disorders. The company's products include continuous positive airway pressure (CPAP) machines, masks, and accessories, as well as ventilators and other respiratory care devices. ResMed serves patients and healthcare providers in more than 140 countries worldwide. The company was founded in 1989 and is headquartered in San Diego, California.
Learn more about ResMed
Size
7,970 employees
Market Cap
$30.4 billion
Industry
Net Income
$698.8 million
Founded
1989
5 Year Trend
+11.6%
Revenue
$3 billion
NASDAQ

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