ResMed

Senior Global Product Marketing Manager, Consumer Digital - Growth

ResMed$148K — $185K *
US-Anywhere
+ 2 other locationsRemote
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product marketing experience, preferably in consumer digital products, technology, or eCommerce
  • Proven track record in driving engagement, retention, and lifetime value for health products
  • Strong expertise in positioning, value proposition development, and go-to-market strategy
  • In-depth understanding of consumer journeys and digital experience optimization
  • Experience leveraging market research and experimentation in decision-making
  • Demonstrated capacity to influence cross-functional teams and manage complex global projects
  • Exceptional communication and executive presence with strong stakeholder management skills

Responsibilities

  • Develop expertise in consumer needs and market dynamics
  • Identify opportunities for engagement and retention across digital portfolio
  • Build value propositions based on consumer need and business feasibility
  • Define targeting and positioning for digital products
  • Lead go-to-market strategy from development through launch
  • Create scalable marketing strategies across pricing, promotion, and placement
  • Design experiments to optimize product positioning and conversion rates

Benefits

  • Comprehensive medical, vision, dental, and life insurance
  • Flexible Time Off (FTO) and 11 paid holidays plus 3 floating days
  • 14 weeks of primary caregiver leave and 2 weeks of secondary caregiver leave
  • 401(k) and Employee Stock Purchase Plan (ESPP)
  • Tuition assistance and employee wellness programs
  • Health Savings Account (HSA) and Flexible Spending Account (FSA)
  • Short-term and long-term disability insurance
Full Job Description

Millions of people engage with Resmed every day. Our opportunity is to deepen those relationships by creating more personalized, valuable digital experiences that improve health and drive growth.We’re looking for a Senior Global Product Marketing Manager, Consumer Digital (Growth) to help define how Resmed brings consumer digital products, features, and services to market and how we grow their value over time. 

You’llshape the product marketing strategy across the lifecycle: deeply understand consumers and markets, influence what we build, define positioning and value propositions, lead go-to-market, and drive lifetime value. You’ll sit at the intersection of Product, Marketing, Growth, Research, Analytics, Commercial, and regional teams — connecting consumer needs, product strategy, market opportunity, and business impact.We’re looking for a strategic thinker and hands-on builder who thrives in ambiguity, creates clarity quickly, and knows how to turn insight into action. 

Responsibilities

Market, Consumer & Growth Strategy

  • Develop deep expertise in consumer needs, behaviors, market dynamics, and the competitive landscape
  • Identify opportunities to grow engagement, retention, and lifetime value across Resmed’s consumer digital portfolio
  • Build value propositions and business cases grounded in consumer need, health outcomes, commercial potential, and feasibility


Positioning & Go-to-Market

  • Define segmentation, targeting, positioningand narratives for consumer digital products, features, and services
  • Lead global go-to-market strategy from early product development through launch, adoption, and optimization for LTV initiatives
  • Develop strategies across pricing, placement, promotion and build scalable GTM playbooks that enable Marketing, Commercial, and regional teams to execute effectively

Lifecycle & Product Growth

  • Develop strategies that grow product value beyond launch, from onboarding through long-term engagement
  • Identify high-value moments where education, content, recommendations, or experiences can drive meaningful action


Experimentation, Measurement & Optimization

  • Develop hypotheses, design and scale experiments thattest new positioning, messages, offerings, and growth initiatives to optimize conversion, engagement, and LTV


Cross-Functional Leadership

  • Bring clarity, urgency, and structure to complex cross-functional work
  • Build visibility with senior stakeholders around priorities, progress, and outcomes
  • Lead through influence and know when to challenge, align, and adapt

Let’s Talk About You

You are a product marketer at heart: deeply curious about consumers, markets, products, and what makes people choose, adopt, and continue using something.

You can move comfortably between consumer insight, product strategy, positioning, growth metrics, business models, creative thinking, and executive communication.

You thrive when the answer has not yet been defined. You form a point of view, test it, learn quickly, and move from strategy into execution.

We’re particularly interested in people with:

  • 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories
  • Proven success driving engagement, retention, or lifetime value for health products
  • Strong experience leading positioning, value proposition development, and go-to-market strategy
  • Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, and digital experience and conversion rate optimization
  • Experience using market research, consumer insight, behavioral data, competitive intelligence, and experimentation to guide product and marketing decisions
  • A track record of influencing teams, roadmaps, priorities upstream and downstream
  • Strong commercial judgment and experience with business cases, pricing, placement, promotion, or new business models
  • Experience leading cross-functional teams in complex, global, matrixed organizations
  • Exceptional communication, executive presence, and stakeholder management skills
  • High ownership, a bias toward action, and comfort operating in ambiguity.

Experience in healthcare, connected devices, consumer technology, subscriptions, platforms, or other recurring consumer businesses is valuable.

Why You'll Love Resmed

Impact at Scale: Your work will touch millions of lives, empowering better health on a global level.

Cutting Edge Culture: We embrace experimentation, agile development, and push the boundaries of digital.

Collaborative Community: Join a team of passionate, brilliant minds dedicated to changing the world.

Valued and rewarded: We offer a generous comp package, great flexibility, and travel to cool locations as part of this role.

We are shaping the future at Resmed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.

At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current range for this position in the United States is: $148,000 - $185,000 USD.

About ResMed

ResMed is a global leader in the development, manufacturing, and marketing of medical devices and software solutions for the treatment of sleep apnea, chronic obstructive pulmonary disease (COPD), and other respiratory disorders. The company's products include continuous positive airway pressure (CPAP) machines, masks, and accessories, as well as ventilators and other respiratory care devices. ResMed serves patients and healthcare providers in more than 140 countries worldwide. The company was founded in 1989 and is headquartered in San Diego, California.
Learn more about ResMed
Size
7,970 employees
Market Cap
$30.4 billion
Industry
Net Income
$698.8 million
Founded
1989
5 Year Trend
+11.6%
Revenue
$3 billion
NASDAQ

Similar Jobs

More Jobs at ResMed

More Consumer Technology Jobs

Find similar Senior Global Product Marketing Manager, Consumer Digital - Growth jobs: