JOB DESCRIPTION:The Opportunity This position works out of our Santa Clara, CA location or Plymouth, MN location in the Structural Heart Division.
Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of Structural Heart disease. We aim to lead the markets we serve by requiring that the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.
The Senior Global Marketing Manager, TMTI Downstream will play a key leadership role within the Transcatheter Mitral and Tricuspid Interventions (TMTI) Global Strategic Marketing team. This individual will be responsible for translating global business and therapy strategy into actionable downstream marketing strategies, including product launches, competitive strategy, digital and omnichannel customer engagement, and regional commercial enablement.
What You'll Work On- Develop and execute global downstream marketing strategies aligned with TMTI business priorities and growth objectives
- Translate global strategy into clear, actionable programs and tools that enable effective execution across regions
- Collaborate with our regional partners to incorporate local insights into global strategies
- Develop messaging and marketing campaigns and global competitive strategy in collaboration with creative agencies to drive our strategic commercial goals
- Lead the development and execution of digital marketing initiatives and omnichannel strategy
- Lead global downstream marketing strategy and commercial readiness for product launches in the repair & replacement space in the main geographies worldwide, working closely with regional marketing, R&D, Operations and sales teams
- Be an expert in MitraClip, TriClip & Tendyne procedures and clinical data and work closely with Clinical and Med Affair teams to drive our podium and publication strategy
- Maintain in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs to drive our competitive strategies
- Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
- Engage with KOLs and assess customers' needs to drive strategic marketing initiatives and enhance product development
- Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
- Partner with Market Development to ensure downstream strategies support broader therapy-development priorities and patient-funnel growth
Required Qualifications- Bachelors' Degree with 6+ years related marketing or product management experience. MBA with 2+ years of related experience also considered.
- Prior marketing experience within medical device or healthcare industry.
- Demonstrated experience developing and executing downstream marketing or commercial strategies
- Knowledge/ability to develop and execute a new product launch.
- Strong analytical skills as well as written and oral communication skills.
- Experience in working in a matrix environment with global and cross-functional partners.
- Able to understand technical and scientific information.
- Able to influence and motivate individuals from sales, marketing, R&D and other functional areas to drive franchise forward
- Ability to complete multiple projects simultaneously with tight deadlines on time and on budget.
- Ability to travel 30% of the time.
Preferred Qualifications- Master's degree or other advanced degree preferred
- Experience in Medical Device, Pharma or Biotech required; experience in Structural Heart industry is desirable
Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
The base pay for this position is $130,700.00 - $261,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:SH Structural Heart
LOCATION:United States > Santa Clara : Building A - SC
ADDITIONAL LOCATIONS:United States > Minnesota > Plymouth : 5050 Nathan Lane N
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
