SENIOR GLOBAL MARKETING MANAGER - NEW CATEGORIESCALVIN KLEIN FRAGRANCESThe Senior Global Marketing Manager - New Categories role offers the opportunity to shape Calvin Klein Fragrances' future growth by building new global platforms beyond the core fragrance portfolio.
RESPONSIBILITIESAs our Senior Global Marketing Manager - New Categories, you are responsible for category strategy, innovation, and global launches.
Reporting to the Senior Global Marketing Director, you will identify and build new growth platforms beyond the core fragrance portfolio, translating the Calvin Klein brand into relevant new products, rituals and consumer experiences from opportunity identification through commercialization and global go-to-market.
Your main focus:- Support the development of the strategy and multi-year roadmap for expansion into new and adjacent categories.
- Identify and prioritize whitespace opportunities based on consumer trends, brand fit and commercial potential.
- Build and manage the innovation pipeline from concept through commercialization, ensuring innovations meet C1 targets and drive incremental revenue for Calvin Klein.
- Drive 360° global launch strategies and activations for new category introductions, partnering across Digital, Social, E-commerce, IM/PR, Retail and regional teams.
- Partner with cross-functional teams and external agencies to create differentiated propositions and present strategies, concepts and business cases to senior leadership.
Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you're someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries - we'd love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Calvin Klein Fragrances global marketing leaders working closely together with Consumer Marketing Insights, R&D Formula/Packaging, Olfactive Studio, Digital, Social, E-commerce, IM/PR, Retail, Trade, the Operating Office and regional teams. All your colleagues are collaborative, consumer-focused and passionate about building distinctive global beauty experiences.
QUALIFICATIONSWe'd love to see candidates who have:
Essential: - 7-10+ years of global marketing, innovation or brand management experience within fragrance, beauty, personal care, fashion, luxury or adjacent lifestyle categories.
- Demonstrated experience developing new products, categories or businesses from insight through commercialization.
- Strong strategic, creative and commercial thinking with proven ability to influence senior stakeholders and lead complex cross-functional initiatives.
Desirable: - Deep understanding of consumer and cultural trends, particularly among younger consumers.
- Excellent communication, storytelling, presentation and project-management skills, with passion for fragrance, beauty, fashion, culture and the Calvin Klein brand.
OUR BENEFITSAs our Senior Global Marketing Manager - New Categories, this is a unique role with a genuine opportunity to identify where Calvin Klein has permission to play and turn those opportunities into distinctive, scalable new growth platforms. You'll help build a strong innovation pipeline while driving cross-functional alignment across a global beauty organization.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
Success means identifying where Calvin Klein has permission to play and turning those opportunities into distinctive, scalable new growth platforms while building a strong innovation pipeline and driving cross-functional alignment.
- Base Salary Range: $120,000-$145,000
RECRUITMENT PROCESS:
- Our recruiter will contact you.
- A telephone/online introductory meeting follows.
- A first online/in-person interview
- A second interview
- You will receive a proposal with the terms of employment.
Country/Region: US
City: New York
