Reddit

Senior Frontend Engineer, Ads Creative

Reddit$190K — $267K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in production web applications using JavaScript, TypeScript, and React.
  • Comfort using agentic coding tools like Codex or Cursor.
  • Proven ability to independently deliver complex frontend projects from design to launch.
  • Strong judgment in frontend architecture and usability.
  • Track record of building polished user interfaces with a focus on performance and accessibility.
  • Ability to navigate ambiguous product situations effectively.
  • Excellent communication skills for cross-functional collaboration.

Responsibilities

  • Own the design and delivery of complex frontend features for Ads Manager.
  • Translate AI capabilities into user-friendly interfaces for advertisers.
  • Collaborate with product and design teams to clarify requirements and trade-offs.
  • Create reusable frontend components to enhance campaign creation experiences.
  • Use experiments and data to inform product iterations and enhancements.
  • Improve code quality through architecture, tests, and observability measures.
  • Provide mentorship through code reviews and technical guidance.

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k Match
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Reddit Global Days Off
  • Generous paid Parental Leave
  • Paid Volunteer time off
Full Job Description
Team Description

The Ads Creative & Recommendations team makes it easier for advertisers to maximize performance on Reddit through relevant creative and actionable recommendations.

We own the advertiser-facing workflows where creative, recommendations, and campaign creation come together.

Our goal is to reduce blank-canvas work and help advertisers move from an idea to an effective campaign with less friction. We build unified experiences that give advertisers useful context, evidence-backed guidance, and the ability to refine the system's suggestions.
Role Description

We're looking for a senior frontend engineer with deep JavaScript, TypeScript, and React experience to help shape the next generation of Reddit's advertiser tools.

You'll independently own complex and sometimes ambiguous areas of the product, from technical design through launch and iteration. You'll work closely with product, design, data science, machine learning, and backend engineering to turn sophisticated capabilities into workflows that feel simple and dependable.

This role is a strong fit for someone who cares about both the architecture behind a frontend system and the details that make a product intuitive, fast, accessible, and maintainable.
Responsibilities
  • Own the technical design and delivery of complex frontend features across Ads Manager's creative and recommendation workflows.
  • Translate AI-backed capabilities into interfaces that advertisers can understand, steer, and refine.
  • Partner with product and design to work through ambiguous requirements and make sound product and engineering tradeoffs.
  • Develop reusable frontend patterns and components that support a unified campaign creation experience.
  • Instrument experiences, evaluate results, and use experiments and product data to guide iteration.
  • Raise the quality of the codebase through thoughtful architecture, testing, observability, performance work, and accessibility.
  • Provide high-quality code reviews and technical guidance, and help other engineers grow.
  • Collaborate across frontend, backend, data, and machine learning systems to deliver reliable end-to-end experiences.
Required Qualifications
  • 5+ years of experience building production web applications with JavaScript, TypeScript, and React.
  • Comfort using Codex, Cursor, Claude, or comparable agentic coding tools in day-to-day software development.
  • A track record of independently delivering complex frontend projects from technical design through launch and iteration.
  • Sound judgment in frontend architecture, state management, component design, testing, and API integration.
  • Experience building polished user interfaces with close attention to usability, performance, accessibility, and maintainability.
  • Ability to work effectively through ambiguous product and technical problems.
  • Strong communication and collaboration skills across engineering, product, design, and data disciplines.
  • Experience using instrumentation, experimentation, or product metrics to understand and improve user experiences.
  • A habit of improving engineering quality through code reviews, documentation, and technical mentorship.
Bonus points
  • Experience building advertising, campaign management, creative tooling, or other complex business applications.
  • Experience designing interfaces for generative AI, machine learning, or recommendation systems.
  • Familiarity with asset management, media upload, image editing, creative versioning, or content generation workflows.
  • Experience building or contributing to shared component libraries and design systems.
  • Experience improving large frontend codebases through architecture, performance, testing, or accessibility work.
Technologies used on the team include
  • JavaScript, Typescript and React
  • Modern frontend testing, experimentation, and observability tools

Benefits:
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k Match
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Reddit Global Days Off
  • Generous paid Parental Leave
  • Paid Volunteer time off

#li-remote

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$190,800-$267,100 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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