About the roleWe're looking for a strategic, outcomes-driven Lead Field Marketing Manager to help shape and scale Socure's field marketing motion. This role is a senior individual contributor who owns high-impact regional or segment programs, helps define best practices, and serves as a trusted partner to Sales leadership and cross-functional stakeholders. They translate company go-to-market priorities into localized field programs that drive measurable pipeline, revenue influence, and market presence.
This role goes beyond executing events. The Lead Field Marketing Manager is expected to set direction, elevate program quality, test new approaches, and turn successful motions into repeatable playbooks that can scale across the organization.
What you'll do- Own strategy and execution for a portfolio of high-impact field marketing programs aligned to priority regions, segments, industries, or account groups.
- Partner closely with Sales leaders, AEs, SDRs, and Marketing stakeholders to align field programs with territory priorities, target accounts, and pipeline goals.
- Design integrated field plays across conferences, executive dinners, roundtables, customer programs, and account-based initiatives with clear full-funnel follow-up plans.
- Serve as a senior operator on complex or high-visibility programs, ensuring high execution quality, strong stakeholder communication, and rigorous post-program analysis.
- Build repeatable templates, playbooks, and operating rhythms that improve execution consistency and make strong programs easier to scale.
- Use program data to evaluate performance, optimize investment decisions, and recommend where Socure should test, scale, or stop specific field motions.
- Act as a mentor and thought partner to more junior field or events teammates, sharing best practices and raising the bar on planning and execution.
- Bring the voice of the field back to central GTM teams, including insights on audience engagement, account trends, objections, and market opportunities.
What you bring- 8-10 years experience in field marketing, event marketing, account-based marketing, or a related B2B go-to-market role, ideally in SaaS, fintech, cybersecurity, or a similar environment.
- Strong ability to connect programs to sourced and influenced pipeline, opportunity progression, and revenue outcomes.
- Demonstrated strength in cross-functional influence and strategic sales partnership.
- Excellent project management skills and the ability to lead multiple high-priority initiatives simultaneously.
- Strong analytical fluency and comfort using CRM and marketing automation data to guide decision-making.
- High standards for program quality, follow-up discipline, and stakeholder communication.
- Comfort mentoring others and helping codify best practices without formal people management responsibility.
- Willingness to travel as needed to support key programs and executive engagements.
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