Aramark

Senior Field Marketing Manager

Aramark • $95K — $125K *
San Jose, CA 95123In-Person
Hospitality & Recreation
8 - 10 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 8-10+ years of experience in field, brand, retail, or hospitality marketing.
  • Bachelor's Degree in Marketing, Business, Hospitality Management, or related field preferred.
  • Advanced proficiency in Canva and knowledge of Adobe InDesign.
  • Experience in contract dining services or multi-unit hospitality environments preferred.
  • Demonstrated ability to balance creativity with strategic operational execution.
  • Strong communication skills for client presentations and executive storytelling.
  • Exceptional time management skills to handle multiple initiatives.

Responsibilities

  • Translate brand strategies into actionable marketing programs across various channels.
  • Lead and activate a Marketing Champion Network to drive execution consistency.
  • Partner cross-functionally to align marketing initiatives with company goals.
  • Develop training materials for site leaders focused on brand standards and execution excellence.
  • Create toolkits and guides to support field marketing efforts.
  • Establish reporting tools to measure marketing effectiveness and program impact.
  • Conduct regular site visits to audit execution and gather feedback.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • Retirement savings options like 401(k).
  • Paid time off including parental leave and disability coverage.
  • Work/life resources to support employee needs.
Full Job Description
Job Description

LifeWorks is seeking a Senior Field Marketing Manager to partner closely with the LifeWorks Marketing Director in driving and scaling strategic marketing initiatives across a diverse West Coast portfolio. This role is both strategic and hands-on, owning scalable programs while remaining deeply embedded in the field to ensure strong execution across cafés, catering, markets, and experiential events.

Developing new skills and doing what it takes to get the job done are central to success in this role. To meet evolving business and client needs, responsibilities may change over time and new duties may be assigned as required.

This position requires approximately 70% travel both west coast and nationally as well as an in-person presence in the bay area five days per week to support teams, clients, and on-site execution.

Compensation Data

COMPENSATION: The salary range for this position is $95,000 to $125,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Responsibilities

Strategic Leadership & Marketing Program Development
  • Translate LifeWorks brand and growth strategies into actionable, scalable marketing programs across cafés, catering, markets, and events.
  • Lead and activate a Marketing Champion Network across client accounts, building training, tools, and peer communities that drive consistent execution.
  • Partner cross-functionally with culinary, operations, design, procurement, and communications to align marketing initiatives with enterprise goals.
  • Develop and deliver onboarding and ongoing training for site leaders and front-line teams focused on brand standards, merchandising, and execution excellence.
  • Create and maintain toolkits, signage standards, event setup guides, and seasonal activation playbooks to support field adoption.
  • Establish reporting tools to measure marketing effectiveness, champion engagement, and program impact.
  • Partner with the Field Marketing Director to analyze performance data and translate insights into action.
  • Develop presentations and storytelling assets that communicate results to clients and senior leadership.

Operational Field Execution & Client Support
  • Work directly with operators to create and implement signage, marketing collateral, and merchandising plans aligned with LifeWorks and client brand standards.
  • Provide hands-on, on-site support for café and catering launches, special events, promotions, and seasonal activations.
  • Support the field with smallwares ordering, display materials, and setup needs to ensure teams are equipped to execute marketing programs.
  • Assist with product merchandising and visual presentation standards across accounts.
  • Support marketing and programming for cafés, catering, and pantry programs to drive participation and revenue.
  • Build strong relationships with clients and internal stakeholders, presenting new ideas and activation plans aligned with business goals.
  • Conduct regular site visits to audit execution, gather feedback, and identify opportunities to elevate the on-site experience.
  • Protect the integrity of both LifeWorks and client brands in all communications, materials, and activations.


Qualifications

  • 8-10+ years of experience in field marketing, brand marketing, retail merchandising, or hospitality marketing, with proven success in multi-site or client-facing environments.
  • Bachelor's Degree in Marketing, Business, Hospitality Management, or a related field strongly preferred.
  • Advanced proficiency in Canva and working knowledge of Adobe InDesign, with the ability to produce field-ready signage, toolkits, and presentation materials.
  • Experience in contract dining services, food service, retail, or multi-unit hospitality environments strongly preferred.
  • Demonstrated ability to think both creatively and strategically, balancing brand vision with operational execution.
  • Proven success working in fast-paced, matrixed environments with internal and external partners.
  • Excellent written and verbal communication skills, including client presentations, team training, and executive-facing storytelling.
  • Strong interpersonal skills with the ability to build trust across operators, clients, and senior leadership.
  • Solid understanding of social and digital marketing fundamentals and the ability to guide teams on best practices.
  • Exceptional time management and prioritization skills, with the ability to manage multiple initiatives at once.
  • Strong command of Microsoft Office, especially PowerPoint, for executive-ready presentations.
  • Collaborative, solutions-oriented leader with a hands-on, can-do mindset.
  • Willingness to travel approximately 70% across the West Coast and national accounts as needed.
  • Ability to work in person four days per week to support field teams and client needs.
  • Location: The Bay Area, West Coast.


Education

About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Hospitality & Recreation
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ
ARMK
* Ladders Estimates

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