About the Role The Senior Field Marketing Manager, North America is the owner of Stord's regional field marketing motion across the US and Canada. Working in close partnership with the North America Sales team, you will own the full field marketing program: events, regional demand generation, partner activations, and the on-the-ground presence that turns brand awareness into pipeline. This is not a coordinator role. You are a senior operator who has run a regional marketing program before, knows what good looks like, and can build and execute without a lot of oversight. You move fast, hold yourself accountable to pipeline outcomes, and bring the same energy and rigor to a hosted dinner for 20 DTC founders as you do to a 10,000-person trade show floor. You'll work closely with the global Marketing team, including Demand Generation, Brand, and Product Marketing, to ensure North America field programs are integrated, on-brand, and commercially effective. You'll also be a key voice in shaping Stord's events and field strategy as the company scales. What You'll Do Field Events & Experiences • Own the North America events calendar: trade shows, sponsored events, hosted dinners, roundtables, Stord Summits, and partner activations • Identify and prioritize the highest-ROI event opportunities across key North America markets and verticals and build a presence that earns attention and drives pipeline • Manage end-to-end event logistics including vendor relationships, booth design, staffing, and post-event follow-up and attribution • Develop and scale Stord's owned event strategy in North America, including the Stord Summits, executive dinners, and brand experiences that build deep relationships with prospects, customers, and partners • Partner with the EMEA Field Marketing Manager to share learnings, align on global event strategy, and build a consistent Stord field presence worldwide Regional Demand Generation • Build and execute regional campaigns that generate pipeline for the North America Sales team across paid, organic, email, and partner channels • Partner with the global Demand Generation team to localize and activate campaigns in key North America markets and verticals • Own regional attribution and reporting; know your numbers and communicate performance clearly to Sales and Marketing leadership • Use data and pipeline signal to continuously optimize the North America field marketing mix and prioritize the highest-impact programs Partner & Channel Marketing • Build co-marketing programs with key partners that expand Stord's reach and credibility across the region • Partner closely with the Partnerships team to align co-marketing activity with commercial partnership goals Sales Alignment & Enablement • Serve as the primary marketing partner for the North America Sales team; build a tight feedback loop between field activity and Sales priorities • Develop pre- and post-event enablement and follow-up sequences in partnership with the Customer Marketing Manager to maximize conversion from field programs • Surface regional market insights, competitive intelligence, and voice-of-customer signals back to the broader Marketing and Product teams • Support Sales with regionally relevant content, collateral, and campaign assets that reflect the priorities and language of North America buyers What You'll Need Critical Competencies • 7-10 years of field or regional marketing experience in a high-growth B2B SaaS or tech-enabled services environment • Proven track record owning and scaling a North America field marketing program, including a portfolio of owned and sponsored events that drove measurable pipeline • Deep event marketing expertise across trade shows, hosted experiences, executive dinners, and partner activations • Strong demand generation fundamentals; comfortable owning pipeline goals and working in lockstep with a regional Sales team • Data-driven mindset; you measure everything, report clearly, and use results to make smarter bets on where to invest next • Excellent project management skills; you can run multiple programs across multiple markets simultaneously without losing momentum or quality • Strong communicator and collaborator; able to influence without authority and build trust with Sales, Partners, and executive stakeholders • High ownership mentality: you set direction, drive execution, and own outcomes end-to-end Leadership Competencies • Commercial Orientation: Understands that field marketing exists to drive pipeline; stays close to Sales, tracks performance obsessively, and holds themselves accountable to revenue outcomes • Strategic Agility: Prioritizes ruthlessly across a wide portfolio of programs and markets; knows when to double down and when to cut • Builder's DNA: Brings structure and process to a function that is still maturing; leaves programs better than they found them • Cross-Functional Influence: Partners effectively with Demand Generation, Brand, Product Marketing, and Sales to deliver integrated, high-impact field programs • Customer Obsession: Deeply understands the North America DTC and ecommerce landscape; brings market insight and customer perspective into every program and campaign Education & Experience • 7-10 years of marketing experience, including 4+ years in a field or regional marketing role in North America • Demonstrated track record of building event and field programs that drive measurable pipeline contribution in a B2B environment • Experience working closely with a quota-carrying Sales team and owning shared pipeline targets • Familiarity with HubSpot or Marketo, Salesforce, and modern event management platforms • Bonus: prior experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology