About the Role
We9re looking for an experienced Regional, Field-Based Human Resources Business Partner (HRBP) to support our growing Central and West Coast field organization. This role serves as a trusted strategic advisor to regional and market leaders, translating business objectives into people strategies that drive performance, engagement, and retention.
The Sr. Regional HRBP will balance strategic partnership and hands-on execution, with deep involvement in employee relations, talent management, compliance, and culture across a multi-state footprint. This role requires strong business acumen, sound judgment, and the ability to influence leaders at all levels while operating effectively in a fast-paced, high-growth environment.
*This position can sit on-site at our HQ in Philadelphia, or work remotely out of Florida, Dallas, Charlotte or Atlanta*
Sweet Position Perks:
We operate on a 4-day work week, with Fridays as a flex day. While not a standard workday, employees should remain accessible for urgent or time-sensitive needs as our bakeries operate through the weekend.
Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans
401K with contribution match
3 weeks paid vacation plus 2 paid Insomnia personal wellness days
Relaxed, fun, come as you are office culture
Free cookies, branded swag and so much more!
What You9ll Do
Strategic Business Partnership
Partner closely with Regional Directors and Field Operations leaders to align people strategies with business goals and growth plans.
Translate business needs into actionable HR solutions through workforce planning, organizational design, succession planning, and leadership development across the region.
Use data and insights to identify trends, risks, and opportunities related to engagement, retention, performance, and talent gaps.
Employee Relations & Performance Management
Act as a subject matter expert and escalation point for complex employee relations matters, including performance management, corrective action, investigations, and terminations.
Coach and influence field leaders on effective people management practices, difficult conversations, and risk mitigation.
Oversee and conduct internal investigations, ensuring fair, consistent, and compliant outcomes with thorough documentation.
Build Strong Teams & Champion Our Insomniacs
Coach and influence field leaders to be confident, effective people managers who live our values.
Partner with Talent and Operations teams to support hiring, onboarding, and retention strategies across the region.
Drive engagement initiatives that strengthen connection, culture, and belonging for field teams.
Lead or support regional employee engagement initiatives, including survey execution, analysis, action planning, and leader enablement.
Champion Insomnia Cookies9 culture and values efforts across the field organization.
Drive Programs That Scale
Provide guidance to leaders on compensation decisions, job leveling, promotions, and performance-based rewards within established frameworks.
Partner with the People Team on benefits administration, program enhancements, and communication strategies that support field employees.
Support operationalization of learning and development programs in the field.
Identify trends in turnover, compensation competitiveness, and engagement, and recommend targeted solutions.
Do What9s Right
Ensure compliance with federal, state, and local employment laws across multiple jurisdictions, including wage and hour laws, Fair Work Week, FMLA, OSHA, EEO, and ADA.
Stay ahead of employment law changes and HR best practices, advising leaders on implications and solutions.
Promote consistent, compliant, and people-first practices across all locations.
Collaboration & Leadership
Partner closely with the broader People Team to drive consistency, scale best practices, and support enterprise-wide initiatives.
Perform other duties as needed in support of the People Team and business objectives.
What You Bring
8-10 years of progressive HR experience, with significant time supporting field-based, multi-unit, retail, restaurant, or hospitality teams.
Proven experience partnering with senior leaders and influencing outcomes without direct authority.
Strong business acumen with the ability to connect people initiatives to operational outcomes.
Strong employee relations expertise and the ability to navigate complex, high-stakes situations with confidence and care.
A business-minded, data-informed approach to problem-solving.
Excellent communication skills and the ability to build trust quickly with leaders and teams at all levels.
Comfort working independently in a field-based role while staying deeply connected to a collaborative People Team.
High integrity, discretion, and a genuine passion for people and culture.
Highly organized with the ability to manage competing priorities in a fast-paced, growth-oriented organization.
Thorough knowledge of employment-related laws and regulations, particularly California.
Proficiency with Microsoft Office Suite.
Proficiency with or the ability to quickly learn the organization9s HRIS system.
Ability to travel up to 50%.
Education and Experience:
Bachelor9s degree in Human Resources, Business Administration, or related field required.
A minimum of eight years of direct human resource management experience required.
Experience supporting multi-state and high-growth organizations.
Why You9ll Love It Here
You9ll have a real voice and influence in shaping the employee experience for thousands of Insomniacs.
You9ll partner with leaders who care deeply about people, culture, and results.
You9ll work in a fast-growing, entrepreneurial environment where ideas move quickly and impact is visible.
And yes, cookies are part of the deal!
