Snyk

Senior Events Marketing Manager (AMER)

Snyk • $115K — $125K *
Boston, MA 02115In-Person
Enterprise Technology
5 - 7 years of experience
Reposted Yesterday
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Job Overview by Ladders

Qualifications

  • 5+ years in event marketing, preferably in B2B SaaS or cybersecurity.
  • Proven experience managing North American and LATAM events, including large trade shows.
  • Familiarity with event platforms like Cvent and CRM tools like Salesforce.
  • Strong skills in vendor management and complex logistics handling.
  • Exceptional verbal and written communication skills in English.
  • Willingness to travel up to 30% regionally.

Responsibilities

  • Design and execute the Americas event roadmap for lead generation and executive engagement.
  • Act as the liaison between Global Events and Americas Sales to boost attendance and lead conversion.
  • Manage the entire event lifecycle, ensuring everything is on time and within budget.
  • Leverage digital and social tactics to improve buyer engagement and integrate event activities with broader campaigns.
  • Localize and deploy the 'event in a box' framework for field teams to run independent events.
  • Collaborate with the Global Event Marketing Director and Partner Marketing on major initiatives and sponsorships.
  • Track a multi-million dollar budget and measure event ROI using Salesforce, Marketo, and Looker.

Benefits

  • Health, wellness, financial security, and balance programs tailored to roles.
  • Flexible working hours and options for remote work plus in-office perks.
  • Generous vacation and wellness time off, including paid parental leave.
  • Comprehensive health benefits and employee assistance programs.
  • Country-specific insurance, disability benefits, and retirement plans, alongside allowances for mobile and education.
Full Job Description
What You'll Do:
  • Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement.
  • Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline.
  • Own End-to-End Execution: Manage the full event lifecycle-from site selection and contract negotiation to on-site staff management and post-event follow-up-with an "on-time, on-strategy, on-budget" mentality.
  • Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies.
  • Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale.
  • Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
  • Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence.


What You Bring:
  • B2B Tech Expertise: 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry.
  • Regional Mastery: A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows.
  • Technical Proficiency: Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot.
  • Operational Excellence: Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat.
  • Communication Skills: Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels.
  • Willingness to Travel: Ability to travel up to 30% within the region to ensure on-site success.


It'd Be Awesome If You Also...
  • Are Multilingual: Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus.
  • Are Data-Driven: You love diving into Looker dashboards to find the "why" behind event performance.
  • Have a Sense of Humor: We take our mission seriously, but not ourselves-bringing a positive, collaborative energy to the team is essential.
  • Can Keep a Room Awake: You know how to build presentations and experiences that capture attention and keep people talking.


Annual Salary Range: $115,000-125,000 USD
Annual Bonus: 10%

#LI-EW1

Benefits & Programs
  • Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

About Snyk

Snyk is a software security company that helps businesses find and fix vulnerabilities in their code. The company's software uses machine learning and other advanced techniques to identify security risks in code, and provides developers with tools to fix those issues before they become a problem. Snyk's software is used by thousands of businesses around the world, including some of the largest companies in the technology industry. The company was founded in 2015 and is headquartered in London, England.
Learn more about Snyk
Size
500 employees
Industry
Enterprise Technology
Founded
2015
* Ladders Estimates

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