THE ROLEWe sell into large, established companies where claims are seen as a cost center and not a strategic business driver. Our sales cycles are long, our buyers are senior, they've been burned multiple times by empty promises, and trust is the currency that moves deals. Events are our most proven channel - and this role owns it.
We're looking for a Senior Events Manager who thinks in programs, not one-offs. You will own the full events motion from strategy through execution: deciding which events to invest in, building our owned event formats, and ensuring every touchpoint before, during, and after is moving the right people closer to a conversation with our team.
This is not a coordination role. You will be as comfortable developing a quarterly events strategy as you will be on-site managing a roundtable. You will be the first impression many of these buyers have of Strala. That comes with responsibility. You operate with ownership and will be given it.
WHAT YOU'LL OWN- Build and manage our end-to-end events program - sponsored events, owned roundtables and dinners, and industry conferences
- Develop the annual events strategy: which events, why, and what success looks like for each
- Own pre-event outreach and targeting in close collaboration with sales to ensure the right buyers are in the room
- Design the on-site and post-event experience to drive meaningful follow-up and pipeline progression
- Own the full content and materials suite for events - briefs, leave-behinds, and follow-up sequences - in close alignment with marketing leadership
- Manage event budgets, vendor relationships, and logistics end-to-end
- Build repeatable playbooks so the events motion scales as we grow
- Report on events performance against leading indicators tied to pipeline and relationships, not just attendance
WHAT WE'RE LOOKING FOR- 6-8 years in event marketing, field marketing, or a closely related role - ideally in B2B with enterprise or financial services buyers
- Demonstrated ownership of an events program, not just execution within one
- Strong strategic instincts: you can articulate why an event belongs in the plan, not just how to run it
- Exceptionally organized and calm under pressure - you manage complexity without losing the details
- Strong communicator who can represent the company credibly in front of senior buyers
- Experience with both third-party and owned event formats
- Comfortable working in a lean team where you are both the strategist and the executor
NICE TO HAVE- Experience in insurance, fintech, or selling into large enterprise companies
- Familiarity with LinkedIn as a channel for pre- and post-event amplification
- Experience building roundtable or hosted dinner programs from scratch
