Senior Director/VP, Digital

Burson

$120K — $150K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10-12 years of experience in digital marketing, social media, and influencer relations (preferably in an agency)
  • Proven experience managing and mentoring a team
  • Strong operational skills in managing project budgets and timelines
  • Exceptional client-facing communication and relationship-building abilities
  • Collaborative mindset, adept at partnering with leadership

Responsibilities

  • Develop and execute digital, social, and influencer strategies in alignment with client objectives
  • Stay updated on digital trends and incorporate them into client campaigns
  • Act as a trusted partner for clients in the execution of digital strategies
  • Implement measurement frameworks to track ROI of campaigns
  • Oversee daily operations, ensuring timely and profitable campaign delivery
  • Encourage collaboration among teams for integrated campaign execution
  • Support the creation of winning digital strategies and proposals
  • Inspire and mentor a high-performing digital team

Benefits

  • Hybrid work model with office attendance approximately four days a week
  • Supportive environment that fosters creativity and collaboration
  • Accommodations and flexibility available upon request during the interview process
Full Job Description
More about the role:

We are seeking a highly collaborative and strategic Senior Director, Digital to join our team. This is a leadership role designed for a social and digital expert who excels at translating vision into action at the intersection of social-first strategy, creator culture, and digital innovation.

Reporting to the SVP, National Lead, Digital, you will help operationalize the SVP's overarching vision, lead the day-to-day execution of high-value digital and social strategies, and oversee the daily operations of a talented, growing team.

Key Responsibilities
  • Digital & Social Strategies: Partner closely with the SVP, National Lead, to build digital, social, and influencer strategies, ensuring they are executed flawlessly and align with clients' business objectives.
  • Trend Application: Keep a pulse on digital trends, emerging platforms, algorithm shifts, GEO best practices, and creator economy dynamics, finding impactful ways to integrate them into client campaigns and programs.
  • Client Partner: Serve as a trusted digital partner to client contacts, guiding them through the execution of digital campaigns, influencer programs, and social strategies.
  • Measurement & Reporting: Implement attribution and measurement frameworks to track and prove the ROI of digital and social campaigns to clients.
  • Day-to-Day Operations: Manage daily workflows, resource allocation, and campaign budgets across the digital portfolio to ensure profitability and on-time delivery.
  • Cross-Functional Integration: Foster seamless collaboration between the digital team and internal partner teams (PR, Creative, Strategy, Intelligence) to ensure integrated and agile campaign execution.
  • Pitch Support: Participate in the development of digital/social strategies and support the presentation of winning proposals.
  • Team Management: Manage, mentor, and inspire the day-to-day work of a high-performing team of digital and social specialists, fostering a collaborative, supportive, and growth-oriented culture.
  • Internal Advocacy: Champion the digital practice internally, helping to educate the wider agency on digital capabilities and workflow integration.

Qualifications
  • 10-12 years of experience in digital marketing, social media, and influencer relations (ideally within an agency environment).
  • Proven experience managing and mentoring a team of direct reports.
  • Strong operational skills, with a track record of successfully managing project budgets, timelines, and resource allocation.
  • Excellent client-facing communication and relationship-building skills.
  • A collaborative mindset-someone who thrives as a key partner and executor to a practice leader.

#LI-YA1

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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