Senior Director, Sponsor Relations, Title Sponsorships

Anschutz Entertainment Group (AEG)

• $150K — $180K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Finance or related field.
  • 12+ years of experience in sponsorship or partnership marketing.
  • Proven success with high-value corporate partnerships.
  • Experience leading complex renewal strategies and negotiations.
  • Strong commercial acumen with a focus on incremental revenue opportunities.
  • Ability to build trust with senior corporate executives and stakeholders.
  • Strong negotiation, planning, and relationship-management skills.

Responsibilities

  • Lead strategic Title Sponsorship relationships focused on satisfaction and renewal.
  • Develop and implement long-term strategies aligned with partner objectives.
  • Build executive relationships within partner organizations.
  • Oversee complex renewal negotiations to retain partnership revenue.
  • Assess performance and market dynamics to inform strategy.
  • Ensure delivery of contractual commitments and value for partners.
  • Align various internal teams to resolve partner issues and deliver solutions.
  • Provide mentorship and strategic direction to the Sponsor Relations team.

Benefits

  • Opportunity to work with high-profile partnerships in sports marketing.
  • Access to professional development and team leadership opportunities.
  • Engagement in strategic decision-making at a senior level.
  • Integration with various business functions creating a collaborative environment.
Full Job Description
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

This position is responsible for leading a portfolio of strategic title sponsor partnerships, with accountability for strengthening partner relationships, maximizing partnership value, and driving long-term retention and renewal.

This position owns the partner relationship across the partnership lifecycle, developing strategies that deliver against partner business objectives, ensure successful fulfillment of contractual commitments, and position partnerships for successful renewal and continued investment.

Qualifications
  • Bachelor's degree in Business, Marketing, Finance or a related field required.
  • 12+ years of progressive experience in sponsorship, partnership marketing, account management, sports marketing, consulting or related commercial field.
  • Proven success managing, retaining and growing complex, high-value corporate partnerships.
  • Demonstrated experience developing and leading complex partnership renewal strategies and negotiations.
  • Strong commercial acumen with experience identifying and developing incremental revenue opportunities.
  • Experience building trusted relationships with senior corporate executives, agencies and key industry stakeholders.
  • Strong negotiation, presentation, strategic planning and consultative relationship-management skills.
  • Ability to navigate complex organizations and influence across multiple business functions and stakeholder groups.
  • Strong communication and executive presence.
  • Demonstrated experience leading, coaching and developing team members.


Responsibilities
  • Lead a portfolio of strategic Title Sponsorship relationships, with accountability for partner satisfaction, retention, renewal and continued investment.
  • Develop and execute long-term account strategies aligned with partner business objectives and PGA Tour commercial priorities.
  • Build and maintain executive-level relationships with senior decision-makers across partner organizations and agencies.
  • Lead complex renewal strategies and negotiations from early planning through executed agreement, with accountability for retaining partnership revenue and securing continued partner investment.
  • Assess partnership performance, business objectives and market dynamics to anticipate risks, identify opportunities and inform long-term account strategy.
  • Provide senior oversight of partnership delivery, ensuring contractual commitments and integrated programs deliver meaningful value against partner objectives.
  • Lead enterprise alignment across Business Development, Media, Events, Studios, Marketing, Competitions, Finance, Legal and other key functions to deliver integrated solutions and resolve complex partner matters.
  • Serve as a senior internal advocate for Title Sponsors balancing partner objectives with PGA Tour business priorities and long-term commercial value.
  • Lead and develop Sponsor Relations team members, providing strategic direction on account management, partner challenges and renewal planning.
  • Contribute to portfolio strategy, revenue forecasting, resource planning and broader Sponsor Relations commercial priorities.

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