A Day in the Life:The Senior Director, Shopper Marketing is responsible for developing strategies to influence shopper behavior, developing strong partnerships with retailers, serve as the marketing resource to the sales team with a high-level understanding of unique customer and shopper needs. They will advance activation that fosters stronger customer relationships and results and develop insight-driven, tailored campaigns and annual marketing plans to meet internal and external objectives while aligning with the brand strategy.
The Impact You'll Make:- Mentor and manage a high-performing team of shopper marketing manager, establishing clear, retail-specific KPIs and professional development plans.
- Direct the internal team and premier retail media agency to optimize media buying, boosting omni-channel performance.
- Own commercial communication serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions with the ability to leverage retailer and brand strategies to new product launches, exclusive items, product re-launches, sampling programs, summer and winter programs, price promotions and custom consumer promotions.
- Develop annual business plans using category, shopper, and retailer specific data by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.
- Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in store activations working with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.
- Lead consumer promotions, timely managing full process (planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment Monster creative process, printing etc.) and reporting post-promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment)
- Lead in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.
- Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital teams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.
Who You Are:- Bachelor's Degree Business, Marketing or related Commercial Field. MBA a plus!
- 10+ years of experience in Traditional and omni shopper Marketing, Key Account Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage/packaged goods industry.
- 10+ years of experience in Beverage market distribution system developing eCommerce plans
- Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
- Analytical thinker with data analytics experience preferred, detail-oriented.
- Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
- Decisive individual with strong ability to build solid relationships both internally and externally.
Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.
Pay Range
$135,000-$180,000 USD
For United States applicants:
