Senior Director, Product Strategy

Royal Caribbean Group • $150K — $200K *

Miami, FL 33186In-Person

Hospitality & Recreation

11 - 15 years of experience

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Job Overview by Ladders

Qualifications

Bachelor's degree required; MBA or advanced degree preferred.
12+ years of progressive experience in consumer insights, product strategy, experience design, or product development, ideally in luxury hospitality or travel.
Leadership experience with large cross-functional teams on complex initiatives.
Ability to translate consumer insight into distinct product strategies.
Strong strategic, analytical, and creative problem-solving skills with executive presentation abilities.
Experience balancing innovation, operational feasibility, and financial discipline.

Responsibilities

Own the global consumer insights and foresight agenda to understand guest experiences.
Lead qualitative and quantitative research to inform brand and product strategy.
Transform data into strategic choices and experiential recommendations.
Define and evolve the guest experience and product innovation strategy.
Identify strategic opportunity areas for onboard and destination experiences.
Champion frameworks for concept creation and validation.
Oversee the end-to-end product development lifecycle from concept to delivery.

Benefits

Opportunity to lead innovation in the ultra-luxury hospitality sector.
Build and inspire high-performing teams in consumer insights and product development.
Focus on long-term value creation and impact in product strategies.
Serve as the senior advocate for guest experience within the organization.

Full Job Description

Role Summary

The Sr. Director of Consumer Insights & Product Development is the senior leader responsible for shaping Silversea's future guest experience through insight-led strategy, innovation, and disciplined product development. This role integrates deep consumer understanding, luxury experience innovation, and end-to-end product leadership to create distinctive, intuitive, and emotionally resonant journeys across ships, destinations, and services.

As the executive steward of Silversea's guest experience vision, the Sr. Director translates brand ambition and consumer insight into scalable product strategies, breakthrough concepts, and flawless execution-balancing creativity, operational feasibility, and long-term value creation in the ultra-luxury space.

Key Responsibilities

Consumer Insights & Strategic Foresight

Own the global consumer insights and foresight agenda, building a deep, continuous understanding of Silversea guests across the full journey-before, during, and after travel.
Lead advanced qualitative and quantitative research, segmentation, personas, satisfaction tracking, and trend analysis to inform brand, product, and innovation strategy.
Elevate insights beyond reporting-transforming data into clear strategic choices, white-space opportunities, and executive-level recommendations that shape portfolio direction.

Product Strategy, Innovation & Experience Vision

Define and evolve the long-term guest experience and product innovation strategy, ensuring alignment with Silversea's luxury positioning and business objectives.
Identify and prioritize strategic opportunity areas across onboard, destination, expedition, and holistic journey experiences.
Champion innovation frameworks that support exploratory concepting, rapid validation, and disciplined progression from vision to execution.
Ensure all concepts are grounded in consumer insight, differentiated in the luxury marketplace, and designed to deliver emotional impact and lasting brand equity.

Product Development & Portfolio Leadership

Provide executive oversight of the end-to-end product development lifecycle-from early concept and business case through delivery, launch, and lifecycle optimization.
Set standards for experience definition, guest journey design, documentation, and playbooks that ensure clarity, consistency, and scalability across the fleet and destinations.
Ensure products are operationally, technically, and financially viable without compromising the intended guest experience.

Cross-Functional Governance & Execution Excellence

Lead and align cross-functional teams spanning Product Strategy, Brand, Marketing, Operations, Newbuild, Deployment, Revenue Management, Digital, and Analytics.
Establish and oversee governance, decision forums, and approval processes that balance speed, rigor, and creative ambition.
Partner closely with Operations and Design to ensure the experience vision is realized consistently-from run-of-show to onboard delivery and post-launch performance.

Measurement, Optimization & Experience Stewardship

Define success metrics and KPIs for products and experiences; oversee post-delivery audits, performance monitoring, and continuous improvement.
Ensure experience standards, design principles, and brand signatures are protected and evolve thoughtfully over time.
Act as the senior internal advocate for the guest-ensuring insight remains central to decisions across the organization.

People & Organizational Leadership

Build, lead, and inspire high-performing teams across consumer insights, analytics, innovation, and product development.
Develop talent and future leaders capable of blending strategic thinking with executional excellence in a luxury environment.
Manage research, innovation, and development investments with a strong focus on return, impact, and long-term value creation.

Qualifications & Experience

Bachelor's degree required; MBA or advanced degree preferred.
12+ years of progressive experience across consumer insights, product strategy, experience design, and/or product development-preferably within luxury hospitality, travel, or premium consumer brands.
Demonstrated success leading large, cross-functional teams and complex, multi-year initiatives.
Proven ability to translate brand ambition and consumer insight into differentiated, executable product strategies.
Strong strategic, analytical, and creative problem-solving capabilities, paired with executive-level storytelling and presentation skills.
Experience operating at the intersection of innovation, operations, and financial discipline.

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

Keep Up to Date

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Learn more about Royal Caribbean Group

Size

10,001 employees

Industry