TKO is seeking a Senior Director of Partnership Marketing to join our Global Partnerships team, leading the strategy, growth, and execution of UFC (Ultimate Fighting Championship) brand partnerships. This leader will deliver a best-in-class partnership marketing experience for key brand partners, serving as a consultative resource focused on driving measurable partner and business outcomes through strategic planning, innovation, and partnership growth.
This role will oversee a portfolio of strategic brand partnerships while leading a team responsible for day-to-day account management, integrated program execution, creative development across departments, and long-term business planning. The ideal candidate is a commercially driven leader with a proven ability to build relationships, develop high-performing teams, and identify opportunities that drive partnership renewals, incremental investment, and cross-property growth across the TKO portfolio.
- Lead the end-to-end management of commercial partnerships for UFC (and other relevant TKO properties), delivering against partner brand and business objectives.
- Drive strategic planning for all assigned partners by identifying growth opportunities aligned with TKO Global Partnerships business goals.
- Collaborate closely with internal stakeholders including Brand, Events, Digital, Comms, Ops, Legal, and Community Relations, serving as a cross-functional project led to ensure seamless partner activation.
- Act as the on-site PM lead at TKO events, overseeing partner integrated marketing platforms and activations ensuring flawless execution.
- Build and maintain strong relationships with brand partners, including client hosting and relationship development at events.
- Support revenue growth by contributing to renewals, upsells, and cross-sell opportunities across UFC, Zuffa Boxing, and the broader TKO enterprise.
- Develop executive-ready business reviews, strategic plans, and partnership reporting that provide clear insights, growth recommendations, and long-term account strategies.
- Partner with the VP in developing a high-performing, consultative, insight-driven partnership marketing team.
- Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.
- Lead, mentor, and develop a team of Partnership Marketing professionals, fostering collaboration, strategic thinking, and continuous professional growth.
You Have These:
- 12+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.
- Proven ability to lead cross-functional initiatives and manage complex partnership programs.
- Strong understanding of brand partnerships, sponsorship marketing, and client service models.
- Commercial mindset with proven success supporting partnership renewals, negotiations, and revenue-generating partnership strategies.
- Excellent communication, presentation, and stakeholder management skills.
- Experience managing or mentoring team members in a fast-paced environment.
- Bachelor's degree in Business, Marketing, Sports Management, or a related field required; MBA or equivalent experience a plus.
Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum:
$150,000 annually(minimum will not fall below the applicable State/local minimum salary thresholds)
Hiring Rate Maximum:
$200,000 annually
