Senior Director of Sales (Senior Living)

Discovery Senior Living

$86K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field
  • Minimum 5 years of experience in senior living sales/marketing, with 2 years in a leadership role
  • Proven success in meeting occupancy and revenue goals
  • Strong supervisory and coaching abilities for managing sales teams
  • Excellent communication, presentation, and relationship-building skills
  • Proficient in Microsoft Office and CRM systems
  • Strong analytical capabilities for competitive market analysis

Responsibilities

  • Lead and coach the community sales team, promoting accountability
  • Ensure compliance with the company's Sales Playbook and systems
  • Achieve occupancy and revenue goals by managing inquiries, tours, conversions, and move-ins
  • Analyze market conditions and develop strategies for competitive advantage
  • Build referral networks and represent the community at events
  • Collaborate with Executive Director and Regional Sales Leaders on sales strategy and pricing
  • Evaluate weekly sales performance and drive CRM data integrity

Benefits

  • Comprehensive benefits package including medical, dental, vision, and life insurance
  • 401(k) plan with employer match
  • Paid time off and holidays
  • Paid training and career growth opportunities
  • Wellness-related benefits
  • Employee Assistance Program (EAP) for additional support
Full Job Description


As Senior Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Senior Director of Sales, your role includes leading sales operations and strategy to achieve occupancy and revenue goals. You'll provide coaching and direction to the community's sales team, analyze performance, and drive a consistent, customer-focused sales process that delivers exceptional experiences for residents and families.

Position Highlights:
  • Status: FULL TIME
  • Schedule: Traditional leadership workweek with flexibility required based on business and operational needs.
  • Rate of Pay: Base pay of $86,000 + Commission
  • Travel: 20%

What You'll Do:
  • Provide leadership, coaching, and accountability to the community sales team (Directors of Sales, Sales Associates)
  • Execute and ensure compliance with the company's Sales Playbook and sales systems
  • Achieve community sales targets through oversight of inquiries, tours, conversions, and move-ins
  • Analyze competitive market conditions and develop tactical strategies to maintain a competitive edge
  • Build and maintain referral networks, conduct outreach, and represent the community at professional events
  • Partner with the Executive Director and Regional Sales Leaders on sales strategy, pricing, and tactical plans
  • Evaluate sales performance weekly, coach sales associates, and drive CRM data integrity and reporting
  • Collaborate with executive and regional leadership on competitive analysis, revenue optimization, and NOI contribution
  • Oversee the move-in process, ensuring a smooth transition for residents and families
  • Track KPIs, prepare forecasts, and present performance updates to leadership

Qualifications:
  • Bachelor's degree in Business Administration, Marketing, or related field
  • Minimum 5 years of experience in senior living sales/marketing with at least 2 years in a leadership role
  • Proven success in achieving occupancy and revenue targets
  • Strong supervisory and coaching skills with ability to manage multiple sales team members
  • Excellent communication, presentation, and relationship-building skills
  • Proficiency with Microsoft Office and CRM systems
  • Strong analytical ability with experience in competitive market analysis


Benefits You'll Enjoy

For eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).



JOB CODE: 1008838

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