Director of Sales (Senior Living)

Discovery Senior Living

$75K — $90K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
  • Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
  • Proven record of achieving sales targets and occupancy goals
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience using CRM systems to manage leads and track performance
  • Strong communication, presentation, and relationship-building skills
  • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
  • Professional, compassionate approach with a resident- and family-first mindset

Responsibilities

  • Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
  • Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
  • Build, nurture, and maintain referral networks through external outreach, presentations, and business development
  • Manage inquiries from all lead sources, providing timely responses and professional follow-up
  • Conduct personalized tours and discovery meetings to connect with prospective residents and families
  • Maintain accurate CRM data to track leads, activity, and conversion metrics
  • Plan and execute community marketing initiatives and sales events to drive qualified leads
  • Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
  • Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
  • Represent the community with professionalism, integrity, and compassion in all interactions

Benefits

  • Comprehensive benefits package including medical, dental, vision, life, and disability insurance
  • Paid time off and holidays
  • 401(k) with employer match
  • Paid training and career growth opportunities
  • Wellness-related benefits
  • Employee Assistance Program (EAP)
Full Job Description
Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Position Highlights:
  • Status: FULL TIME
  • Schedule: Traditional leadership workweek with flexibility required based on business and operational needs that includes Manager on Duty hours as well as on call for emergency situations
  • Location: Webster, TX
  • Travel: 0%
  • Pay: 75K - 90K + uncapped commission

What You'll Do:
  • Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
  • Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
  • Build, nurture, and maintain referral networks through external outreach, presentations, and business development
  • Manage inquiries from all lead sources, providing timely responses and professional follow-up
  • Conduct personalized tours and discovery meetings to connect with prospective residents and families
  • Maintain accurate CRM data to track leads, activity, and conversion metrics
  • Plan and execute community marketing initiatives and sales events to drive qualified leads
  • Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
  • Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
  • Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
  • Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
  • Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications:
  • Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
  • Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
  • Proven record of achieving sales targets and occupancy goals
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience using CRM systems to manage leads and track performance
  • Strong communication, presentation, and relationship-building skills
  • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
  • Professional, compassionate approach with a resident- and family-first mindset
  • Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Benefits You'll Enjoy

For eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).

JOB CODE: 1008996

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