YMCA.com

Senior Director Of Membership And Wellness

YMCA.com$90K — $110K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field preferred or equivalent experience.
  • Previous supervisory experience in customer service preferred.
  • Strong proficiency in personal computer skills and standard business software.
  • Ability to connect with diverse groups in the community.

Responsibilities

  • Drive membership growth, retention, and engagement strategies.
  • Oversee membership operations including sales and member services.
  • Monitor key performance data to support membership objectives.
  • Implement and update protocols for front desk operations and member experience.
  • Train front-line staff in hospitality and service excellence standards.
  • Collaborate on community initiatives and marketing campaigns.
  • Manage the Membership Department's annual operating budget.

Benefits

  • Company paid health insurance - medical, dental, vision - with employee contribution.
  • Company paid life insurance, long-term and short-term disability.
  • Participation in retirement plans including pension and deferred compensation.
  • Paid time off and holidays.
  • Family membership perks.
  • Discounts on selected YMCA programs.
Full Job Description
The WMAYMCA has an opportunity to join our dedicated team of professionals committed to strengthening individuals, families and community.

Job Description

POSITION SUMMARY:

This position supports the work of the Y, a leading nonprofit charitable organization committed to strengthening community through youth development, healthy living, and social responsibility. The Senior Director of Membership and Wellness is a senior leader team member responsible for driving membership growth, retention, engagement, and wellness across the organization. This position provides strategic oversight and operational leadership for all membership, initiatives and supports the Fitness department, ensuring exceptional member experiences, strong fiscal performance, and alignment with the YMCA's mission. The Senior Director leads teams that fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined.

Qualifications

QUALIFICATIONS:
• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• Previous supervisory experience in customer service preferred.
• Excellent personal computer skills and experience with standard business software.
• Ability to relate effectively to diverse groups of people from all social and economic segments
of the community.

WORK ENVIRONMENT & PHYSICAL DEMANDS:
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.

BENEFITS:
• Company paid health insurance - medical, dental, vision - subject to employee contribution
• Company paid life insurance, long-term disability, short-term disability
• Company participates in the Retirement Plans provided by YUSA including pension and deferred compensation
• Paid time off and holidays
• Family Membership
• Discount on selected West Morris Area YMCA programs

Essential Functions

1. Membership Operations (Primary Responsibility)

Provide full operational leadership of the Membership Department, including sales, retention, onboarding, and member services.
Develop and execute strategies to achieve net membership growth and retention goals.
Monitor and analyze key performance data to drive decisions and support organizational membership objectives.
Ensure effective management of the membership database, including reporting, analysis, and timely communication of insights to leadership.
Oversee implementation of front desk and Welcome Center procedures; develop, review, and update protocols to ensure clarity, consistency, and accountability.
Ensure Welcome Center staff are knowledgeable about programs, policies, and activities and equipped to effectively serve members.
Maintain consistent, high-quality member experiences throughout the full member journey.
Collaborate with the Advancement team on communications, marketing campaigns, and community initiatives.
Ensure front-line staff are trained in hospitality, sales, and service excellence standards.
Address escalated member concerns and service recovery situations.
Monitor member satisfaction and engagement metrics.
Represent the YMCA in community-facing membership and engagement initiatives.
Collaborate with Senior leadership on strategic planning and organizational growth.

2. Wellness Department Support Oversight

Provide supervisory support to full-time wellness leadership staff.
Ensure wellness programs align with organizational priorities, membership strategy, and approved budgets.
Monitor wellness revenue and financial performance in partnership with wellness leadership.
Support goal setting, accountability, and performance expectations for full-time wellness staff.
Serve as a strategic thought partner for member services integration, program development, and growth opportunities.

3. Financial Management

Develop and manage the Membership Department annual operating budget.
Monitor wellness financial performance in collaboration with wellness leadership.
Ensure payroll ratios and staffing models meet established financial targets.
Identify revenue growth opportunities and implement appropriate cost controls.

4. Staff Leadership & Development

Recruit, hire, and directly supervise membership team members.
Provide coaching, performance management, and professional development for membership staff.
Support and evaluate full-time wellness leaders.
Foster a culture of accountability, hospitality, collaboration, and mission alignment.

Cause-Driven Leadership Competencies

LEADERSHIP COMPETENCIES:
• Engaging Community
• Communication & Influence
• Developing Self & Others

Ymca Careers
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About YMCA.com

The YMCA (Young Men's Christian Association) is a non-profit organization that provides community services such as health and fitness programs, child care, and social programs. The organization was founded in 1844 in London, England and has since expanded to over 120 countries. The YMCA's mission is to promote healthy living, youth development, and social responsibility. The organization is funded through donations, grants, and membership fees. The YMCA has over 2,700 locations in the United States and serves over 22 million people each year.
Learn more about YMCA.com
Size
60,000 employees
Industry
Founded
1844

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