The RoleThe Senior Director, Marketing Strategy & Activation will lead adMarketplace's integrated marketing function across brand, communications, content, social media, events, and industry engagement. Reporting to the Chief Marketing Officer, this leader will elevate adMarketplace's market presence, strengthen customer and partner engagement, and bring our differentiated story to life across the evolving search, commerce media, and AI landscape.
Working closely with the Vice President, Growth Activation, this leader will execute integrated marketing programs that build brand awareness, support commercial growth, and create a consistent experience across every customer touchpoint. The ideal candidate combines strategic thinking, compelling storytelling, and operational excellence, with experience leading integrated marketing initiatives and driving measurable business outcomes within B2B technology, adtech, digital media, or related industries.
What You'll Do:Strategic Brand & Market Leadership- Lead the execution and evolution of adMarketplace's brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape.
- Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen adMarketplace's brand, increase market visibility, and drive measurable business outcomes.
- Ensure a consistent and differentiated brand experience across all market-facing touchpoints, including digital properties, communications, events, partner ecosystems, and the company website.
Marketing Activation & Commercial Partnership- Partner with the Growth Activation, Sales, Advertiser Success, Supply, and Product teams to develop and execute integrated marketing programs that strengthen awareness, engagement, and commercial outcomes.
- Oversee integrated marketing activations across content, social media, email marketing, webinars, digital campaigns, partner marketing, and field events, partnering with the Growth Activation team on demand generation and ABM initiatives.
- Monitor marketing performance across campaign effectiveness, audience engagement, digital performance, brand awareness, marketing ROI, and campaign analytics, partnering with Growth Activation on pipeline measurement and attribution.
- Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, customer adoption, and commercial success.
Industry Marketing & External Engagement- Represent adMarketplace at industry conferences, webinars, client meetings, and marketing events.
- Build strong relationships across agencies, publishers, customers, strategic partners, and industry influencers to strengthen adMarketplace's market presence.
Content, Communications & Storytelling- Own the company's content strategy across thought leadership, executive communications, social media, editorial content, customer storytelling, webinars, and sales enablement.
- Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns, thought leadership, customer stories, sales enablement assets, and marketing content that resonates with target audiences.
Team & Cross-Functional Leadership- Lead, coach, and develop a high-performing marketing team spanning brand, communications, content, social media, events, and marketing activation.
- Build and oversee the optimal mix of internal resources, agency partners, external vendors, and AI-powered marketing tools to maximize marketing effectiveness and operational efficiency.
- Establish marketing priorities, optimize team processes, and foster a collaborative, data-driven culture focused on accountability, cross-functional partnership, execution, and measurable impact.
Qualifications- 8-12 years of progressive B2B marketing experience, including 3+ years leading high-performing marketing teams.
- Experience leading integrated marketing organizations within adtech, digital media, search, commerce media, AI-powered technology, SaaS, or other B2B technology companies.
- Demonstrated success driving brand awareness, thought leadership, integrated marketing campaigns, and customer engagement within B2B organizations.
- Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives.
- Exceptional storytelling, communication, and presentation skills, with the ability to influence clients, partners, executives, and cross-functional stakeholders.
- Strong analytical mindset with experience leveraging marketing performance metrics, attribution models, campaign analytics, and ROI analysis to inform decision-making.
- Experience leading and developing high-performing marketing teams while managing agency partners, budgets, and cross-functional initiatives.
- Comfortable operating in a fast-paced, high-growth environment with evolving priorities and ambitious growth objectives.
*Compensation: $175,000 - $210,000 + Bonus & Equity
Department Marketing Locations New York 
