Senior Director of Marketing and Strategic Partnerships - RemoteThe Job:The Director of Marketing and Strategic Partnerships is responsible for guiding the strategic vision for marketing initiatives, cultivating high-impact partnerships, and overseeing the planning and execution of go-to-market activities. This role ensures that marketing and partnership strategies are grounded in user value creation and have the opportunity to influence the prioritization and execution of key product and brand initiatives. You will also get to:
- Guide the strategic vision and direction of marketing initiatives
- Develop and execute go to market strategies that support the growth goals of DEWALT in general and the Construction Technology group in particular.
- Ensure strategies are grounded in user value creation and market needs by maintaining an in-depth understanding of market expectations and industry trends.
- Prioritize cross-product and cross-functional marketing initiatives for maximum impact.
- Consult with product and business leaders on the scope and definition of key marketing initiatives, including the development of new campaigns and features.
- Collaborate with cross-functional leaders, including global brand marketing and regional marketing teams, to ensure marketing effectiveness.
- Prepare and deliver strategic marketing plans and regular updates to SBD leadership.
Manage go-to-market team responsible for content, campaigns and events - Lead quarterly planning sessions to align team objectives with annual goals.
- Ensure the team is tracking and reporting on key performance indicators.
- Maintain a centralized OneDrive folder for all marketing, partnership, and project files.
- Delegate responsibility for collaboration with internal marketing partners and external agencies.
- Oversee planning and execution of trade shows and events, including the annual Summit, and in partnership with other teams across the business as needed.
- Plan and maintain budget and track spending against that budget to ensure proper spending and allocation of resources.
Identify and cultivate strategic partnerships that advance marketing and business objectives - Maintain or oversee the maintenance of relationships with key partners.
- Define a strategic framework to evaluate partnership opportunities.
- Identify and nurture new industry partnerships that align with business strategy, expanding and strengthening workflow solutions and addressing important user needs.
The Person: You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience working with technology solutions supporting the construction industry required.
- Excellent communication, relationship-building, and leadership abilities.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Experience in software product management and customer-facing commercialization highly preferred.
The Details: You'll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More: We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong:Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!
#LI-REMOTE
#LI-LG1
The salary range for this position is $115,800-$199,800.
- This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
- The salary range listed in this job posting reflects the range for the primary location specified.
- The salary range may vary for other locations.
- The successful candidate may be eligible for annual merit increases.
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
