Job DescriptionJoin Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.
Your responsibilities will include:
- New Channel & Lead Source Enablement
- Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
- Design structured test-and-learn frameworks for exploratory channels
- Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
- Build documentation, plans, and enablement materials to grow successful pilots
- Channel Execution Support
- Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
- Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
- Set direction on budget allocation, pacing frameworks, and performance diagnostics
- Standardize processes and operating rhythms across channels
- Analytics, Targeting & Decision Support Enablement
- Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
- Promote optimization of decision systems, including routing and bidding logic
- Translate funnel and cohort insights into relevant recommendations
- Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
- Experimentation & Learning Systems
- Establish experimentation frameworks across channels
- Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
- Ensure insights from pilots are embedded into ongoing execution
- Combine cross-channel insights to inform and prioritize growth investment
Qualifications- 10+ years of experience in performance marketing or growth
- Experience managing vendor relationships
- Experience launching and scaling new channels
- Knowledge of personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills
- Minor travel required
Additional InformationBenefits/Perks:- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
#LI-Remote This is a remote position.
