Job DescriptionThe Senior Director, Membership & Market Development is responsible for growing and retaining Health Evolution's Enterprise Membership and Partnership base. This individual owns a book of prospective and current Members - identifying and cultivating relationships with CEOs and C-suite executives, guiding them through the membership sales cycle, and managing the renewal process to protect and grow recurring revenue. The role partners closely with the EVP, Membership & Market Development and works cross-functionally with Marketing, Member Experience, and Curation teams to ensure a seamless prospect-to-Member journey. This role reports directly to the EVP, Membership & Market Development, and works alongside other members of the Membership team responsible for new sales, renewals, and Member engagement.
Key Responsibilities
- Own a pipeline of prospective Enterprise Members and Corporate/Strategic Partners across payer, provider, and life sciences organizations, from first outreach through signed agreement.
- Manage the full sales cycle for new membership opportunities: outbound prospecting, discovery calls, benefit and pricing presentations, proposal development, and contract close.
- Lead the annual renewal process for an assigned portfolio of Members, including tracking renewal timelines, identifying at-risk accounts, and building retention plans.
- Build and maintain relationships with CEOs, C-suite executives, and their offices, serving as a trusted point of contact throughout the membership lifecycle.
- Identify upsell and expansion opportunities within existing Member accounts (e.g., additional Member seats, Partnership upgrades).
- Maintain accurate and current pipeline, account, and forecast data in Salesforce.
- Collaborate with Marketing on outbound campaigns, referral programs, and lead follow-up to keep the top of funnel full.
- Partner with the Member Experience and Curation teams to ensure new Members are successfully onboarded and existing Members remain engaged ahead of renewal.
- Represent Health Evolution at the Summit, Connect, and select Forum Roundtables to deepen prospect and Member relationships in person.
- Contribute to pricing, packaging, and benefit strategy discussions based on market and prospect feedback.
- Mentor and provide guidance to junior members of the Membership team as the function grows
What Success Looks Like
- Consistent achievement of new membership sales targets and quarterly pipeline goals.
- Strong renewal rate across an assigned portfolio of Enterprise Members and Partners.
- Accurate, up-to-date forecasting that gives leadership visibility into new and renewal revenue.
- Deep, durable relationships with Member CEOs and their offices that translate into referrals and expansion.
Qualifications- 7+ years of experience in a quota-carrying sales, business development, or membership/association management role, ideally within health care, health tech, or a membership-based organization.
- Demonstrated success managing a full sales cycle and carrying a renewal or retention target, including forecasting and pipeline management in a CRM (Salesforce preferred).
- Comfort and credibility engaging directly with CEOs and other C-suite executives and their offices.
- Strong understanding of, or ability to quickly learn, the payer, provider, and life sciences landscape.
- Excellent written and verbal communication skills, including proposal writing and executive-level presentations.
- Highly organized and self-directed, with the ability to manage a large, varied account portfolio simultaneously.
- Bachelor's degree or equivalent experience.
- Willingness to travel for Health Evolution convenings and Member meetings (estimated 15-20%).
Additional InformationBenefits- Ability to work remotely
- Competitive compensation
- Competitive, comprehensive health care coverage
- Flexible paid time off
- 401k w/company match
