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The job details are as follows:The Senior Director, Marketing will lead strategic and tactical planning for branded communications targeting both patient and healthcare professional audiences. This role is accountable for driving brand performance, including achieving revenue and volume goals for the launch brand.
- Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions. Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation.
- Oversee the development of a compelling HCP-focused product positioning, messaging, and value propositions that differentiate the brand and drive engagement. Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives.
- Oversee the development of a campaign to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences. Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO/SEM, and other patient-focused channels to maximize reach and engagement.
- Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities. Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones.
- Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams. Champion integrated execution to ensure launch strategies are delivered with precision and impact.
- Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand influence and credibility. Lead advisory boards, speaker bureau programs, and congress planning to drive engagement and position the brand as a thought leader within the therapeutic space.
- Foster strategic partnerships and collaborate closely with internal stakeholders-including Medical Affairs, Regulatory, Legal, and Strategic Operations-to ensure compliance, accelerate decision-making, and maintain alignment with overarching brand objectives
- Lead partnerships with external vendors including creative agency of record, medical communications and ensure timeline deliverable of marketing tactics
- Assist in conducting market research, analyzing competitive landscape and collecting, managing, and disseminating competitive intelligence within the organization
- Foster a high-performance, results-driven team culture that champions ownership, accountability, and strategic thinking. Inspire initiative and collaboration while securing organizational alignment and support across all levels to accelerate brand success.
- Exhibit strategic vision and executional excellence to deliver impactful brand outcomes. Apply critical problem-solving and data-driven insights to overcome challenges and achieve ambitious objectives.
- Develop annual brand plans & supporting budgets. Ensure adherence to budget and optimal ROI on spend.
- Direct and manage direct reports to include responsibilities for training, goal setting & achievement, performance evaluations/management, coaching, mentoring, career development and provide support for recruitment process (as needed)
- Perform other duties as assigned
Minimum Requirements
- Bachelor's Degree in a relevant discipline
- 15+ years of pharmaceutical product marketing experience
- 6+ years of people management experience
- Ability to develop a deep understanding of the disease state science and clinical data behind the indication
- Strong understanding of clinical trial design and clinical data
- Strong analytical skills in order to evaluate complex strategic issues
- Demonstrated ability to form enduring productive relationship with thought leaders other stakeholders
- Demonstrated people management and development
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Preferred Qualifications
- Master's Degree in a relevant discipline
- 5+ years of sales experience
- Marketing experience in PH
- Pharmaceutical marketing launch experience in rare disease or pharma
- Strong understanding of medical/pharmaceutical coding and reimbursement
Currently this job is a hybrid role requiring at least three days per week in our Durham, NC office. In office requirements could increase based on business needs.
Eligible employees may participate in the Company's comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities
