Position SummaryThis role is not eligible for immigration sponsorship
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Role and ResponsibilitiesPosition Summary:The Sr. Director of Integrated Marketing is responsible for owning and managing the internal & external-facing strategy & planning for product launches, vertical campaigns, events, and partnerships. Additionally, the role is responsible for ensuring the Display Solutions division's business strategies are integrated within team execution & develop marketing plans that drive business needs.
Key Responsibilities: - Oversee Integrated Marketing team comprised of 3 parts: Brand & GTM, Digital Marketing, Channel Marketing. Manage direct reports & skip-levels to ensure close collaboration, excellence in execution and business support.
- Develop annual marketing plan aligned to key buying periods for priority verticals, integrating new product launches, strategic global projects, and events. Socialize and share calendar in advance to gain buy-in from Sales and channel partners to execute for T1 and T2 sell in and sell out.
- Present at customer and partner meetings, events and appear in case study videos.
- Manage event budget and events team activities to ensure compliant financial processes, sufficient funding, ROI and alignment with Display leadership on event execution
- Develop and share comprehensive marketing plans to share with PM, Sales and Global teams
- Share regular reporting and performance tracking of marketing activities with division leadership. Meet with division head bi-weekly to give updates on topics for their input and suggestions, eg. flagship events planning, critical launches, global project updates
- Manage MDF budget to ensure critical projects and events for current year and following year are fully funded, based on ROI and business prioritization.
Skills and QualificationsMinimum Qualifications:- Bachelor's Degree and 15+ years of relevant experience in B2B or B2C marketing
- Prior experience in marketing, sales in B2C or B2B accounts
- Familiarity with marketing and sales channels within high-tech product technology industry
- Agency experience a plus
- Must possess a strong articulate communication style, both written and verbal skills, to communicate concisely and clearly to senior leadership internally and externally
- Ability to quickly build relationships and trust cross-functionally to build influence
- Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners. Experience working within global/subsidiary organizations with strong global influence a plus.
- Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflow
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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