Senior Director, Marketing Analytics

LVMH • $195K — $245K *
New York, NY 10025In-Person
Retail & Consumer Goods
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12-15 years of experience in analytics with multidimensional data sets and problem-solving skills.
  • Expertise in technical analytics and data visualization tools like Excel, Power BI, Tableau, and SQL.
  • Proven ability to translate retail sales trends into actionable insights.
  • Prior experience in management consulting or banking is preferred.

Responsibilities

  • Lead the marketing analytics department and drive the use of data in business strategy and initiatives.
  • Develop and implement a reporting strategy for internal and external business insights.
  • Collaborate with global marketing strategy leaders to support long-term planning.
  • Create performance metrics and a global marketing scorecard aligned with organizational goals.
  • Deliver competitive market insights for the U.S. and China to support strategic marketing initiatives.
  • Design data visualizations and presentations for executive leadership.
  • Mentor and develop direct reports while fostering a collaborative environment.

Benefits

  • Training opportunities sponsored by LVMH for professional development.
  • Access to networking within the LVMH community.
  • Free mental health support through the Employee Assistance Program.
  • Flexible paid time off policy including Summer Fridays.
  • Fertility services and parental leave benefits for all family planning needs.
  • Employee discounts on products across LVMH divisions.
  • Comprehensive healthcare coverage including medical, dental, and vision.
Full Job Description
MAIN JOB OBJECTIVE

The Sr. Director, Marketing Analytics will stand up a new function within Global Marketing connecting key business insights, consumer trends, financial insights, and KPIs to brand and market strategies. This role will provide valuable insight for and drive long term strategic planning by increasing visibility of sales trends through regular reporting, analyses, and market research to the marketing strategy, innovation, and marcom teams to drive annual strategy development. They oversee all data sources from internal collection and industry market research, including ensuring validity of data and understanding scope and completeness. They provide increased visibility of consumer purchase trends through designing and training accessible reporting and tools and execute other regular analysis for strategic business questions. They develop product ambitions to size up opportunities and align with greater financial business goals and oversee ad hoc additional market research activity. Ultimately, ensuring all teams are driving to key metrics that will drive success and actions have measurable goals. This is a global department head and heavily cross functional role across all of marketing, finance, operations, and local markets.

Job Description

JOB RESPONSIBILITIES
  • Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
  • Develop a reporting strategy for internal and external reports - including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
  • Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
  • Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
  • Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs
  • Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
  • Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
  • Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
  • Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
  • Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.
  • Spearhead bi-annual competitive pricing analysis and develop process for new product pricing and price changes to meet Global Finance business model needs.
  • Supervise market research efforts required to answer key business questions.
  • Partner with key cross functional leaders and Executive Team to provide analytics support as needed
  • Train global and regional teams on viewing and using new reporting and data visualization tool - Power BI.
  • Translate marketing and business needs into data requirements for IT systems teams.
  • Mentor and develop (2) direct reports to build functional, management and leadership skill sets

Physical Requirements:
  • Must be able to remain in a stationary position on average of 7.5 hours/day.
  • Light to moderate lifting may be required.
  • While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.


Qualifications

PROFILE

You have:
  • 12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights. Prior experience in management consulting or banking preferred.
  • Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL)
  • Proven experience translating retail sales trends into thoughtful insights.

You are:
  • Consumer Centric: Build relationships with Consumers through heartfelt generosity
  • Proactive: Can lead in methodology and anticipate needs, propose value add solutions
  • Agile: Anticipate and champion change
  • Collaborative: Communicate and dream with others
  • Growth Minded: Seek opportunities that offer the chance to be a curious creator
  • Accountable: Take ownership of actions and responsibilities
  • A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
  • Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
  • Optimistic: Maintain a "Sky's the Limit" mindset


Additional Information

WHAT WE OFFER YOU

Training & Development and Culture
  • Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
  • Opportunities for networking and building relationships with LVMH Community and Network
  • Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support
  • Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
  • Free 24/7 confidential mental health support

Paid Time Off and Flexibility
  • Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning
  • Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
  • Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
  • Travel & lodging for those who can't access care
  • Back-up dependent Care and Tutoring

Fresh and LVMH 'Perks' and Discounts
  • Fresh In-Store Discounts and Gratis
  • LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
  • Pre-Tax Commuter Benefits through Wage Works
  • Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care
  • Medical, dental and vision

Retirement and Additional Benefits
  • 401k with Company Match + Additional Employer Contribution at eligibility

The salary range for this role is $195,000 - $245,000 USD.

This role is based in New York, NY.

All your information will be kept confidential according to EEO guidelines.

About LVMH

LVMH Careers

Joining LVMH means becoming part of an international leader in luxury goods, renowned for its commitment to craftsmanship, innovation, and sustainability. LVMH offers a plethora of job opportunities across its various sectors, including fashion, jewelry, wines, and spirits, providing a unique platform for professionals to advance their careers in luxury markets.

Work You’ll Do

At LVMH, every position contributes to the company's global success, from enhancing brand legacy to driving future growth through strategic innovation. LVMH’s team of professionals leads the luxury market by blending traditional techniques with cutting-edge practices, all while fostering a culture of leadership and continuous improvement.

Explore LVMH’s Diverse Opportunities

LVMH is actively hiring and offers a range of professional paths from internships to full-time positions. The company values diversity and is committed to creating an inclusive environment where all employees can thrive. LVMH’s commitment to diversity training ensures that the team not only grows in numbers but also in perspective and skills.

Innovate and Lead

Join a team where innovation is at the heart of the business strategy. LVMH encourages its employees to take leadership roles in projects that challenge the status quo and set new industry standards. The company supports career growth through professional development programs and networking opportunities within the luxury sector.

Benefits and Culture at LVMH

LVMH recognizes that its employees are the cornerstone of its success and offers competitive benefits to support their health, well-being, and financial security. The company culture at LVMH is built on a foundation of respect, creativity, and entrepreneurial spirit, making it an ideal workplace for those who are driven to excel in their careers.

Join the LVMH Team

Discover job opportunities at LVMH by exploring open positions that match your skills and interests. LVMH looks for passionate, curious, and creative team players who are ready to contribute to the company’s legacy and drive future success.

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Interview and Resume Tips

Prepare for your interview at LVMH by tailoring your resume to highlight experiences and skills that align with the luxury industry’s demands. LVMH seeks candidates who demonstrate a keen understanding of luxury markets and an ability to innovate within them.

Career Growth at LVMH

Embark on a career journey where your professional growth is supported at every step. LVMH offers unparalleled opportunities for advancement and skill development, ensuring that every employee has the tools to succeed and lead in their field.

Apply Now

Ready to take the next step in your luxury career? Search LVMH jobs and submit your application today. Join a prestigious team that is shaping the future of luxury worldwide.
Learn more about LVMH
Industry
Retail & Consumer Goods
* Ladders Estimates

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