Wave

Senior Director, Market Development and Intelligence - Heartland

Wave$120K — $150K *
Telecommunications & Hardware
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Management, Finance, Statistics or Economics
  • 10+ years of leadership experience in consulting or market development
  • Direct experience with field operations and local leadership teams
  • Strong competitive analysis, strategic planning, and trend identification skills
  • Deep understanding of broadband telecommunications, fiber optics, and connectivity technologies

Responsibilities

  • Develop understanding of competitive activity and behaviors in assigned markets
  • Identify emerging threats from competitors and market entrants
  • Analyze pricing, promotions, product performance, and expansion plans
  • Utilize external data to capture local intelligence and create custom reports
  • Build relationships with industry associations, developers, and local government
  • Establish growth opportunity inventory for assigned markets
  • Serve as a strategic advisor to local leaders and government affairs

Benefits

  • Comprehensive pay and benefits package
  • Support for employee well-being at every stage of life
  • Career development opportunities
  • Rewarding contribution to company success
  • Strong coaching and talent development programs
Full Job Description
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Can you turn local market signals into actions that drive growth across Residential, Business and Community Solutions? Lead the identification, assessment and response to competitive threats and market opportunities across assigned markets and translate emerging intelligence into actionable recommendations that drive net gain growth.

How You'll Make an Impact

Competitive Intelligence Landscape
  • Develop and maintain a comprehensive understanding of competitive activity across assigned markets with focus on local competitive behaviors
  • Identify emerging threats from fiber overbuilders, wireless providers, municipal networks and other market entrants
  • Analyze competitive pricing, promotions, product launches, go-to-market strategies, product and service performance and network expansion plans
  • Utilize external data sources and establish mechanisms to capture local intelligence before it becomes widely visible, and provide custom reporting and presentations on competitive intelligence

Market Development Leadership
  • Build local relationships through the BDS team with industry associations, local builders, developers, county administrators and model agents
  • Establish a new build inventory by market area that identifies opportunities to accelerate Residential, Business and Community Solutions growth and create a consistent pipeline of growth opportunities for assigned markets
  • Coordinate with sales, developers, permit offices and utility companies to ensure early awareness of opportunities, proper planning and bids, proactive drop installation, joint trenching and pre-wire efforts in partnership with Field Operations

Market Leadership Partnership
  • Serve as a strategic advisor to RVPs and government affairs teams
  • Build trusted relationships across local teams to strengthen information flow and execution


What You'll Bring to Spectrum

Required Qualifications

Education
  • Bachelor's degree from accredited four-year college with major in Marketing, Management, Finance, Statistics or Economics

Experience
  • 10+ years of leadership experience in consulting, strategy, market development, business development or competitive intelligence
  • Experience working directly with field operations and local market leadership teams

Skills
  • Ability to read, write, speak and understand English
    Strong competitive analysis and strategic planning capabilities and the ability to identify trends, patterns and emerging threats from multiple data sources
  • Ability to translate large amounts of information into concise and actionable executive recommendations
  • Strong financial and business acumen including investment prioritization analysis
  • Ability to challenge assumptions and drive constructive debate using facts and data
  • Deep understanding of the broadband telecommunications and connectivity landscape
  • Knowledge of fiber, HFC, fixed wireless, satellite and emerging connectivity technologies and familiarity with related investments and trials
  • Understanding of Residential, Business and Community Solutions customer acquisition, retention and market share dynamics
  • Knowledge of new construction, multi-dwelling units, community development and network expansion strategies
  • Experience leading high-performing teams through change and ambiguity
  • Strong coaching and talent development capabilities

Preferred Qualifications

Education
  • MBA

#LI-LB1
MNB800 2026-76954 2026

Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

About Wave

Wave is a Canadian financial services company that provides accounting, invoicing, and payment processing software for small businesses. The company was founded in 2010 by Kirk Simpson and James Lochrie. Wave's software is used by over 4 million small businesses around the world. In 2019, the company was acquired by H&R Block for $405 million. Wave is headquartered in Toronto, Canada.
Learn more about Wave
Size
200 employees
Industry
Founded
2011

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