Path/Level:P5
The job profiles on this job requisition are: Marketing-Marketing Strategy-P5
Role Summary This role drives forward-looking marketing strategy and growth innovation across both LillyDirect Consumer and HCP marketing. The Senior Director identifies where the business should place its next bets - new platforms, audiences, communities, partnerships, and testing approaches - and owns the content strategy that translates those bets into clear strategic briefs teams can execute against. This role sets marketing goals, KPIs, and overall budget allocation for the growth portfolio, and is a key strategic advisor to senior leadership on growth priorities and investment tradeoffs across the LillyDirect portfolio. The role is accountable for the measurable business impact of the growth bets it champions and reports to the AVP of Marketing and Partnerships for LillyDirect US.
Key Responsibilities LD Enterprise Marketing Strategy: Shape and recommend LillyDirect's forward-looking marketing growth strategy across Consumer and HCP audiences; leveraging consumer segmentation, setting marketing goals, KPIs, and overall budget allocation across the portfolio.
Senior Leadership Influence: Serve as a primary input to senior leadership (AVP and above), influencing strategic prioritization, growth investment tradeoffs, and long-term direction for the marketing portfolio.
Content Strategy & Briefing: Own content strategy and briefing across Consumer and HCP, in partnership with cross-functional teams.
Growth Initiatives & Investment Recommendations: Identify, evaluate, and execute strategic growth opportunities beyond established approaches - emerging platforms, community engagement, marketing innovation, and strategic partnerships - spanning both Consumer and HCP. Pioneer new unlocks rather than only evaluating opportunities as they arise. Design and execute testing strategies to inform decision-making and make investment and resourcing recommendations for growth bets that drive enterprise goals and deliver high impact on business results.
Innovation Pipeline Ownership: Run a disciplined, hypothesis-driven marketing innovation pipeline - testing emerging channels, formats, partnerships, and engagement models, scaling what works and retiring what doesn't. Capture and socialize learnings so successful pilots graduate into scalable initiatives with measurable business outcomes. Track shifts in culture and media (creator economy, social-first discovery, AI-driven search) to inform growth bets; build and scale marketing programs, platform, and cultural partnerships that extend reach and speed. Own innovation budget.
Competitive Intelligence: Lead continuous competitive market assessment across both audiences, translating findings into strategic recommendations for leadership.
Business Development & Investment Alignment: Serve as Marketing's counterpart on deals with co-marketing components, partnering with the Business Development Lead on scope, investment recommendations, and execution alignment.
Team Leadership and Management: Capability to recruit, develop, inspire, motivate, and retain diverse marketing talent. Foster a learning environment and build marketing proficiency through individual competency-based development plans, career maps, and mentorship. Team Culture - play an active role in establishing and fostering an inclusive, diverse, and high-performing team culture as part of the brand leadership team, consistent with Team Lilly values.
Basic Qualifications - Bachelor's Degree
- Minimum 5 years of marketing experience
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1."
Preferences Minimum 5 years of marketing experience, ideally spanning consumer and HCP
Minimum 10 years of professional experience
Consumer industry marketing experience required
Track record of identifying and launching new channels, partnerships, or innovative marketing approaches
Strong partnership skills - this role depends heavily on close collaboration with cross functional teams and activation counterparts
Experience in a regulated industry (pharma/healthcare) preferred
People management experience preferred
Comfortable operating with ambiguity in a fast-moving, opportunity-driven mandate
MBA with 7 or more years of marketing experience
Strong analytical skill set is required and strong partner collaboration experience
Commercial capability experience strongly preferred
U.S. launch experience, particularly in launch operations or marketing strategy roles
Strong partner collaboration experience across commercial and operations functions
Ability to prioritize multiple, complex, and time-sensitive work streams
Experience leading governance frameworks or marketing operations for large brand teams
Market research and/or measurement experience
Previous supervisory/leadership experience, including recruiting, developing, and retaining talent
Proven ability to work cross-functionally to deliver results
Strong communication skills and ability to influence
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$154,500 - $248,600
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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