Datadog

Senior Director, Growth Marketing - Organic Growth (SEO/GEO)

Datadog$214K — $314K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of SEO/Growth Marketing leadership experience in B2B or high-growth tech
  • Proven track record of driving organic traffic growth through content strategy
  • Strong analytical skills and experience with large datasets (SQL skills a plus)
  • Hands-on use of enterprise SEO tools like Conductor and Profound
  • Expertise in traditional and evolving search methodologies
  • Familiar with marketing to developers and IT operations, including content creation

Responsibilities

  • Own and define Datadog's content-led SEO/GEO strategy
  • Lead, coach, and develop a high-performing organic growth team
  • Identify and prioritize impactful content opportunities across product areas
  • Optimize Datadog's presence on LLM-ingested content platforms for discoverability
  • Execute an off-page strategy including link acquisition and digital PR
  • Collaborate with the Website Experience team on technical SEO
  • Create high-impact content and set quality standards for SEO performance

Benefits

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and growth opportunities
  • Employee-focused best-in-class onboarding
  • Internal mentorship and cross-departmental buddy programs
  • Friendly and inclusive workplace culture
Full Job Description
Datadog is seeking a strategic, visionary, and results-oriented Senior Director, Growth Marketing - Organic Growth (SEO/GEO) to lead our organic acquisition strategy across traditional search engines and emerging AI/LLM platforms. This leader will own the vision, strategy, and operating model responsible for driving measurable growth in organic traffic and inbound pipeline through content programs, off-page authority, and AI/LLM discoverability initiatives. In this role, you will lead a team of organic growth specialists, while partnering closely with Website Experience, Product Marketing, and Engineering teams. You will define Datadog's long-term organic growth strategy, establish investment priorities, and ensure the organization is positioned to win across an increasingly complex discovery ecosystem.

What You'll Do:

Own Datadog's content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
  • Lead, coach, and develop a high-performing team

Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to lifeMap and optimize Datadog's presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverabilityDesign and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiativesPartner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performantCreate and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
  • Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog.

Who You Are:

Widely recognized as a thought leader in modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery. 10+ years of SEO/Growth Marketing leadership experience in a B2B or high-growth tech environment
  • Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
  • Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
  • Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
  • Strong understanding and perspective of how traditional search is evolving
  • Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth:
  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused best in class onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:

$214,000-$314,000 USD

#LI-Hybrid

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:

$214,000-$314,000 USD

About Datadog

Datadog is a monitoring and analytics platform for cloud-scale infrastructure and applications. The company was founded in 2010 by Olivier Pomel and Alexis Lê-Quôc and is headquartered in New York City. Datadog's platform assists organizations in improving agility, increasing efficiency, and providing end-to-end visibility across dynamic or high-scale infrastructures. The company's SaaS-based data analytics platform integrates and automates infrastructure monitoring, application performance monitoring, and log management to provide unified, real-time observability of customers' entire technology stack. Datadog's customers include Airbnb, Twilio, and The Washington Post.
Learn more about Datadog
Size
3,200 employees
Market Cap
$22.5 billion
Industry
Net Income
-$24.5 million
Founded
2010
Revenue
$603.4 million
NASDAQ

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